Sick of your baby face? This viral contouring hack is here to help

Thank you, TikTok

BEAUTYcrew Beauty Editor / April 14 2022

Let’s be real – we’ve all used makeup to alter the features that make us feel insecure. 

Whether we’re slimming down our noses, minimising dark circles or trying to erase acne scars – makeup allows us to present ourselves as we wish.

So even if your insecurities are niche, don’t worry, there’s probably someone else who feels just the same way and has invented a makeup technique to deal with it. 

Speaking of, it turns out there’s an entire community of baby-faced individuals sharing tips on how to contour their way to a more chiseled appearance on TikTok.

Makeup artist and content creator Kali Ledger kicked off the viral baby face contouring trend with a tutorial using the Fenty Beauty Match Stix Matte Contour Skinstick in ‘Truffle’ ($42 at Sephora).

The trend even garnered the interest of NikkieTutorials, who tried out the technique for herself and said it made her “look so sculpted and skinny… I love it.”

So how does it work?

The trick to emulating Ledger’s sculpted look lies in creating contour lines that delve into a fork-shaped road  at the apples of the cheek. 

Depending on your face shape, you can keep these swerves of cream contour in a close proximity to your cheekbones, or you can pull the product to wrap around the apples of your cheeks and meet your jawline. 

Additional lines can be drawn along the jawline, edges of the hairline and around the point of the nose to really exaggerate the technique further too.

After some cream contour for a snatched face like these makeup gurus? These are the best contour sticks on the market. 

Main image credit: @kali.ledger

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).