Sick of your baby face? This viral contouring hack is here to help

Thank you, TikTok

BEAUTYcrew Content Producer / April 14 2022

Let’s be real – we’ve all used makeup to alter the features that make us feel insecure. 

Whether we’re slimming down our noses, minimising dark circles or trying to erase acne scars – makeup allows us to present ourselves as we wish.

So even if your insecurities are niche, don’t worry, there’s probably someone else who feels just the same way and has invented a makeup technique to deal with it. 

Speaking of, it turns out there’s an entire community of baby-faced individuals sharing tips on how to contour their way to a more chiseled appearance on TikTok.

Makeup artist and content creator Kali Ledger kicked off the viral baby face contouring trend with a tutorial using the Fenty Beauty Match Stix Matte Contour Skinstick in ‘Truffle’ ($42 at Sephora).

The trend even garnered the interest of NikkieTutorials, who tried out the technique for herself and said it made her “look so sculpted and skinny… I love it.”

So how does it work?

The trick to emulating Ledger’s sculpted look lies in creating contour lines that delve into a fork-shaped road  at the apples of the cheek. 

Depending on your face shape, you can keep these swerves of cream contour in a close proximity to your cheekbones, or you can pull the product to wrap around the apples of your cheeks and meet your jawline. 

Additional lines can be drawn along the jawline, edges of the hairline and around the point of the nose to really exaggerate the technique further too.

After some cream contour for a snatched face like these makeup gurus? These are the best contour sticks on the market. 

Main image credit: @kali.ledger

Briar is a Content Producer at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Girlfriend and Beauty Heaven.