The best cruelty-free beauty brands
Ethical beauty picks that won’t keep you up at night
By Briar Clark
BEAUTYcrew Content Producer / September 02 2021
The world of beauty is ever-changing but it is becoming increasingly more obvious as time goes on that beauty lovers are no longer willing to spend their hard earned dollars on brands whose ethics do not align with their own.
One issue consumers are relentless about is ensuring brands are listed as cruelty-free, and rightly so. Animal testing is an unnessacary practice, so we’re all about beauty brands who’re leading the pack in dismantling this outdated aspect in the development of their products.
The brands on this list are not only well-loved but they also ensure their finished products and ingredients aren’t tested on animals, nor do their suppliers.
Here are some of the best cruelty-free beauty brands.
It's official! Charlotte Tilbury has been against animal testing since 2013, but the UK-born brand now has the Leaping Bunny seal of approval from Cruelty Free International. And just in time for its launch into MECCA, too. So not only can you now shop the best-selling Charlotte Tilbury products in-person in Australia, but you can have a clean consious while doing so. Race you to the Pillowtalk lipsticks.
Image credit: @ctilburymakeup
Aussies are notorious for living active lifestyles so it’s only natural that our skin care should be in line with that. That’s where PB SKN comes in. With products that target free radicals, premature ageing, inflammation, elasticity, fine lines and wrinkles, while also helping to replenish skin with much-needed moisture after a sweat sesh at the gym, it’s safe to say there’s no quality compromise here. You can look forward to 100 per cent natural and active ingredients, as well as, a brand wide commitment to cruelty and animal-free production and products. Very impressive.
Image credit: @pb.skn
An exciting new addition to this list, Garnier have just recently undergone serious changes internally to ensure their practices and products are entirely cruelty-free. They have also reviewed their 500 suppliers and the ingredients they source (we’re talking over 3,000 here people) in order to ensure cruelty-free practices were upheld in every aspect of the production process. “Garnier is a global brand familiar to us all. To work with them and declare them officially approved under the Cruelty Free International Leaping Bunny Programme is a real milestone,” Michelle Thew, Cruelty Free International CEO said of the award. “It has taken many months, but Garnier has diligently reviewed every supplier and source and we are completely confident with the results.”
Image credit: @garnierau
New to Aussie shores, Milk Makeup has always been dedicated to delivering quality vegan makeup, so it’s no surprise really that they are all about that cruelty-free life. The brand is very transparent about their ethics and their stance on animal testing on their website: “No animal testing, cruelty free (AKA Leaping Bunny Certified), and no animal-derived ingredients including fats, oils, musks – MMU is 100% Vegan”.
Image credit: @milkmakeup
Yep, that’s right, you can enjoy budget-friendly beauty with a guilt-free conscience. Not only is COVERGIRL completely cruelty-free, they’ve also had a bit of a rebrand in recent years with clean formulations being at the forefront of their campaigns. Say hello to products free of animal-derived ingredients and animal testing — we love.
Image credit: @covergirlanz
Longtime players in the pro-grade skin care game, Dermalogica have long been committed to advancements in the skin care space, with a focus on sustainability. The brand has been completely clean since 1986, with a focus on formulas free from artificial colors and fragrances, mineral oil, lanolin, S.D. alcohol, parabens and microplastics, as well as, being certified cruelty-free, gluten-free, and vegan, of course.
Image credit: @dermalogicaaus
Not only has Aveda been completely cruelty-free since its inception in 1978, but as of January 2021 the brand has gone 100 per cent vegan, which means you can now enjoy their botanically-focused formulas twice as much as before. We look forward to seeing what’s next from this brand and their dedication to innovations in the sustainability space.
Image credit: @avedaaustralia
Homegrown talent and OG’s of budget-friendly natural beauty, Sukin Naturals are committed to a wealth of causes including reef restoration and carbon neutrality to name a few. Their products meet a strict criteria, and are not just cruelty-free, no, we’re talking Aussie-made, natural ingredients only, vegan, non-gmo and cruelty-free. Phew.
Image credit: @sukinskincare
Briar is a Content Producer at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Girlfriend and Beauty Heaven.