“The hardest secret to keep!”
In a statement released by the prestigious brand, Dua explained how she felt a personal connection to the upcoming campaign, “because of its fearlessness. I stand for the importance of being confident, strong and powerful, and of not compromising on who you are, what you do and what you believe in, of always being proud of the things you do.”
The Grammy award-winning pop star took to Instagram on Wednesday to share the exciting news with her fans (as well as a behind the scenes photo from the campaign shoot):
“The hardest secret to keep! So proud and excited to finally tell you all that I am the face of the new feminine fragrance by YSL 🖤 Thank you to the incredible @yslbeauty team for making me feel so at home, for allowing me to play a small role in helping choose the final scent and for making my dreams come true on working with a brand I love so much. So excited for you all to see the campaign that was shot by filmmaker and friend @nabil but for now here’s a little behind the scenes shot... xx”
No word yet on what notes we can expect to find in the new scent, but we’re expecting great things!
In other celebrity fragrance news, Cher is releasing a genderless scent soon, plus, Michelle Pfeiffer just launched her own clean fragrance brand.
What do you think Dua Lipa’s new YSL scent will smell like? Let us know in the comments below.
Main image credit: Getty
Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.