Dua Lipa is the face of new YSL fragrance

“The hardest secret to keep!”

BeautyCrew Beauty Assistant / June 06 2019

Dua Lipa has been announced as the face of Yves Saint Laurent Beauté’s latest feminine fragrance. The scent does not have a name (as of yet), but it is set to launch at the end of the year.

In a statement released by the prestigious brand, Dua explained how she felt a personal connection to the upcoming campaign, “because of its fearlessness. I stand for the importance of being confident, strong and powerful, and of not compromising on who you are, what you do and what you believe in, of always being proud of the things you do.”

The Grammy award-winning pop star took to Instagram on Wednesday to share the exciting news with her fans (as well as a behind the scenes photo from the campaign shoot):

“The hardest secret to keep! So proud and excited to finally tell you all that I am the face of the new feminine fragrance by YSL 🖤 Thank you to the incredible @yslbeauty team for making me feel so at home, for allowing me to play a small role in helping choose the final scent and for making my dreams come true on working with a brand I love so much. So excited for you all to see the campaign that was shot by filmmaker and friend @nabil but for now here’s a little behind the scenes shot... xx”

The hardest secret to keep! So proud and excited to finally tell you all that I am the face of the new feminine fragrance by YSL 🖤 Thank you to the incredible @yslbeauty team for making me feel so at home, for allowing me to play a small role in helping choose the final scent and for making my dreams come true on working with a brand I love so much. So excited for you all to see the campaign that was shot by filmmaker and friend @nabil but for now here's a little behind the scenes shot... xx
The hardest secret to keep! So proud and excited to finally tell you all that I am the face of the new feminine fragrance by YSL 🖤 Thank you to the incredible @yslbeauty team for making me feel so at home, for allowing me to play a small role in helping choose the final scent and for making my dreams come true on working with a brand I love so much. So excited for you all to see the campaign that was shot by filmmaker and friend @nabil but for now here's a little behind the scenes shot... xx

No word yet on what notes we can expect to find in the new scent, but we’re expecting great things!

In other celebrity fragrance news, Cher is releasing a genderless scent soon, plus, Michelle Pfeiffer just launched her own clean fragrance brand.

What do you think Dua Lipa’s new YSL scent will smell like? Let us know in the comments below.

Main image credit: Getty

Briar was Beauty Crew’s intern before joining the crew full time as a Beauty Assistant in March of 2019. She is a self-professed product junkie, skin care obsessive and she is always on the hunt for the perfect mascara. Her favourite products include Biologique Recherche’s P50W Lotion and Charlotte Tilbury’s Hollywood Flawless Filter.