These days, creating a hype in the skin care world is no easy feat. But when an entirely new ingredient comes about and promises to deliver glowing, bright skin, well – it’s got our attention.
We’re talking about emu apple, and to be honest, we haven’t been this excited over a skin care ingredient since retinol. Sourced from the Australian outback, emu apple offers an exciting range of skin brightening benefits to the skin, so it’s no wonder it’s already taking the beauty world by storm.
Never heard of it? We spoke to cosmetic chemist and founder of Mukti Organics, Mukti, and founder of cult Aussie brand Sand & Sky, Sarah Hamilton, about emu apple - the buzziest ingredient on the skin care block.
What is emu apple?
“Emu apple (kunzea pomifera) native extract, also known as muntries or native cranberries, are delicious red tinged green or purple berries that grow along the southern coast of Australia,” says Mukti.
High in antioxidants and natural waxes, emu apple is known for its ability to protect and nourish the skin. “Australian emu apple is found deep in the Aussie bush, and it's a special botanical fruit that's bursting with nourishing properties,” says Hamilton. “It's packed full of vitamin C and antioxidants - in fact, more antioxidants than most superfoods, for example, three times more than blueberries, making it one of the highest concentrated ingredients in the world. We like to think of it as Australia's best kept secret!”
What are the benefits of emu apple for skin?
“Emu apple has been shown to have multiple skin benefits including collagen support, hydration and absorption, and skin whitening effects. Packed with nine powerful phyto-active compounds, their synergistic capabilities make it an all-round superfood for the skin,” says Mukti.
“In a landmark study investigating the antioxidant properties of Australian native bush foods, emu apple scored the second highest free radical scavenging activity of the seven plants that were examined,” says Mukti.
According to Mukti, these powerhouse berries also contain a particular compound that works to prevent the skin from breaking down and ageing. “The berries contain flavone glycosides, an important skin care ingredient that assists with facilitating other key ingredients into the skin and protects the skin from ageing by strengthening the capillaries. It’s ideal for reducing dark circles and puffiness in the eye area. They also contain gallic acid, [which is] known to have skin whitening potential.”
As well as this, Mukti says flavone glycosides help to stabilise vitamin C, as well as strengthen antioxidant activity. “Vitamin C assists with increasing collagen synthesis. Its usefulness in skin care products is its regenerative ability to assist with maintaining ageing skin by improving the skin texture and aiding in skin damage,” she says.
Who should use emu apple?
Emu apple is a stellar skin care ingredient for ageing skin and broken capillaries, and is a great solution to those who are looking for a whitening, brightening effect. According to Mukti, if you’re looking to prevent fine lines and wrinkles, antioxidant-rich ingredients like emu apple are a must-have in your skin care routine. “Antioxidants are essential for protecting the skin and for assisting with skin ageing [by] warding off free radical damage,” she explains.
Where can I find emu apple products?
Looking for skin care brands that are formulated with emu apple? While there’s only currently a handful of brands using emu apple, you can expect that to change as demand and awareness increases. If you’re keen to get on board with emu apple ASAP, here are some of our favourite products formulated with the revolutionary ingredient.
Mukti Organics Age Defiance Eye Serum
Part of the Mukti 3-Step 'Corrective' range, Mukti Organics Age Defiance Eye Serum tackles the signs of ageing around the eye area, utilising the innovative ingredient emu apple. Together with other native ingredients like Davidson plum, as well as active peptides which are known for their highly moisturising and firming effects, this serum reduces puffiness, dark circles and wrinkles around the eye area. Smoother, brighter eyes? Yes please.
Sand & Sky Dreamy Glow Drops
Fact: The Sand & Sky Dreamy Glow Drops are about to become your latest skin care obsession. A fix for dryness, dull skin and the effects of everyday pollution, these drops boast the benefits of a serum and oil in one. “We recommend that our Dreamy Glow Drops be applied daily as part of your AM or PM skin care routines,” recommends Hamilton. In addition to emu apple, Hamilton says, “anti-inflammatory and antioxidant-rich Australian Glow Berries help to reduce redness, while our five-type hyaluronic acid complex deeply hydrates and soothes skin. The drops are an incredible product for sealing in the incredible results of the Super Bounce Mask while maintaining that healthy, everyday glow!”
Edible Beauty & Snowflower Illuminating Face Oil
This lightweight face oil from Edible Beauty works to brighten, nourish and rejuvenate the skin using a cocktail of Australian active botanicals, including emu apple seed oil. Together with snowflower seed oil and Kakadu plum, Edible Beauty & Sunflower Illuminating Face Oil calms and soothes dry and irritated skin, while minimising the appearance of pores. What’s more, it also doubles as a hair oil for dry, brittle strands.
Erin Docherty is a Beauty Writer for BEAUTYcrew, Beauty Editor for Women's Health magazine and a Grooming Writer for Men's Health magazine. She has a keen interest in cosmeceutical skin care and is currently working on minimising her 9-step skin care routine – because ain’t nobody got time for that. When she’s not writing about the latest beauty news, or applying copious amounts of serum, you can find her spending all her money in Sephora.