Makeup artist Leah Baines' guide to graphic eye makeup
Breaking down the season's hottest shadow and liner trends
By Delaney Loane
Digital Beauty Editor / July 14 2020
So you've stocked up on all the latest bright shadow palettes, and you've got every shade from lemon to lilac at your disposal. Now what? How on earth do you actually replicate the next-level looks you've been lusting after for yourself? A very valid question.
We had the very same one, and so (in the hopes of nailing the neon look among countless others) we went straight to the source: Leah Baines, Sydney-based makeup artist, curator of a truly next-level Instagram feed, and all-around master of statement eye makeup.
Luckily for us, she's breaking down exactly how you can work your favourite graphic looks into your own repertoire, sharing her tips around five of the brightest and boldest trends she foresees reigning supreme all year long. Alright everyone, blending brushes at the ready.
The Neon Wash
"[When working with] a bold shade, my favourite kind of shadows are mostly mattes," Baines tells BEAUTYcrew.
"Sometimes less is more with a statement shade so I like to keep [the look] clean, [bright] and simple by [sticking to] only one hue. My tip is to buff, buff, buff, to make the colour look seamless and soft."
The Outlined Wing
"[I created] this [negative space] winged liner with a shadow stick," Baines shares. "One of the easiest and fastest ways to apply shadow [is] using a stick and buffing with your blending brush or your index finger. Beauty on the go!"
"My tip when recreating this look would be to sketch out the wing on the top lid first [leaving the outline coloured and the rest of the lid bare]," she explains. "[Once that's done], follow through by buffing a little product onto the outer corners of the bottom lash line just slightly to balance out the top lid, as it gives a super subtle smokey look."
The Coloured Cat-Eye
The Wet-Look Lids
"I love a wet-look glossy feature eye!" she tells us. "This [look] was so much fun - the gloss was a non-planned last-minute add on and I'm so glad I did [it]!"
"My tip is to use your clear lip ointment over the top of your shadows if you don’t have an eye gloss. [After applying your colour of choice, add the shiny finish] by lightly dabbing the gloss onto the eyelid. I never buff or do side-to-side motions with my brush; you can use either your finger or a flat-ended brush. I’ve found that to be the easiest way of applying wet products to the eye [as it doesn't wipe the previously applied colour away]."
The Smoky Side-Eye
"I love creating soft subtle wings with shadows. My tip is to map out your wing first by placing a dot of shadow where you want your wing to end and then start on the outer corner and join the dots," says Baines.
"[Start with] a splash of matte pastel aqua shadow buffed into the inner corners of the eyes, then using the same shade and buffing brush, blend the product from the outer corner of her eye upwards toward the tail end of the brow, [creating] a soft smokey wing," she instructs.