The secret to nailing your next hair colour change

The secret to nailing your next hair colour change

Advertorial: Without even stepping into a salon

Beauty Crew Beauty Writer / September 14 2023

We’re never short on hair inspiration with the likes of Kim Kardashian and Lucy Hale constantly switching up their hair colours. The problem, however, is that while changing our own hair colour on a whim sounds wonderful, regularly dropping a cool $250+ at the hairdresser simply isn’t feasible. We need an alternative option that will give us the freedom to change our hair colour without breaking the bank. And an at-home hair colour can do just that.

Good to know: Today’s at-home hair dyes are a lot more user-friendly than they used to be, and if you pick a quality formula you can get results that would knock your hairdresser’s socks off.

If bold, fashion-inspired colours are your thing, Schwarzkopf Brilliance is for you. The new range delivers on-trend results without compromising hair quality. Here are the top reasons why you’ll love it:

 #1 / The impressive shade range

If you haven’t given a trending, vibrant or multi-toned hair colour a try yet, we are super impressed with your self-control. But perhaps it’s time to live a little. If the latest celebrity and runway trends are anything to go by, bold and dramatic colours are well and truly in right now – and they’re so much more fun than your everyday natural hue. The new Schwarzkopf Brilliance hair colour range is available in 22 shades including four Couture Collection hues. The Couture Collection has been carefully selected by Schwarzkopf colour experts and inspired by Australian fashion, beauty and celebrity photographer, Russell James. The four shades in the collection include 21 Boho Copper, 23 Burgundy Chic, 37 Hypnotic Red and 88 Dark Brown Allure. Special mention must also go to the 43 Red Passion shade. Schwarzkopf’s brand ambassador Carissa Walford recently traded in her bronde locks for the striking deep red colour and we are obsessed.

#2 / How easy it is to choose the right colour for you

Undergoing a dramatic hair change can be daunting at the best of times, let alone when you’re not entirely sure of the colour that will work best for you. Thankfully, Schwarzkopf takes the guesswork out of choosing the perfect shade. Each Brilliance colour kit features instructions on how to choose the hue that will best suit you. They also have a quick online survey that helps you find your match. The questions ask you to reveal your hair’s history – including your natural base shade, whether you want to cover greys and the shade your hair is currently – as well as your skin tone, desired colour and whether you want to go darker, lighter or stay a similar shade. 

Did you know: If you have any further questions about how to choose the right colour for you or the application process, you can also get in touch with Schwarzkopf’s expert team of professional hairdressers via their Consumer Advice Line on 1800 022 219.

#3 / It protects against colour fade

There’s nothing worse than going to the effort of colouring your hair, only to find it doesn’t cover all your grey hairs properly or, worse yet, it fades after a couple of washes. With the new Brilliance range, the permanent colour kits provide perfect grey coverage and protects against any unwanted colour fade for up to nine weeks. So, you can feel happy and confident with your vibrant new hue without a single worry.

#4 / The nourishing formula

We don’t blame you for worrying that a major hair colour change will damage your hair, but a good hair dye should care for your strands while it colours. Each Schwarzkopf Brilliance at-home colour kit has been formulated with pH 4.5 technology to restrengthen the hair’s structure and seal the hair’s surface to lock in colour for a more-vibrant and shiny result that lasts up to nine weeks. It also comes with two Diamond Gloss Sealers, a post-colour conditioning treatment that nourishes hair while tripling the radiance of your hair colour.

Are you thinking about trying a bold new hair colour? Have you tried Schwarzkopf Brilliance? Share your thoughts and experiences with us in the comments below.

Main image credit: Supplied

Kate started working for BEAUTYcrew in early 2016, first as a contributor, and was then named Beauty Writer in 2017. She loves picking the brains of the industry's top experts to get to the bottom of beauty's toughest questions. Bronze eyeshadow palettes are her weakness and she's forever on the hunt for the perfect nude nail polish to suit her fair skin. Her words can also be found in Men's Health magazine, and she now works in PR.