Khloe Kardashian is serving major flashbacks to early KUWTK days with her new hair

Khloe Kardashian Looks Almost Unrecognisable With New Brunette Hair

Oh, the nostalgia!

Beauty Crew Digital Content Editor / October 30 2019

Khloe Kardashian has been rocking platinum blonde locks for so long now that we almost can’t remember what she looked like with her natural brunette hair. 

But today, Khloe has unveiled fresh new brunette tresses in an advertisement for a KKW Beauty fragrance collab launch with her sisters Kim Kardashian and Kourtney Kardashian. Needless to say, she’s got us having major flashbacks to early Keeping Up With The Kardashians episodes.

Check it out:

I'm so excited to announce the new @kkwfragrance Diamonds Collection by Kourtney x Kim x Khloé!!! This collection is really special because it's the first fragrance collaboration I've done with Kourtney and Khloe for my line. Each of the fragrances really capture us individually. My scent is fresh and floral and becomes warmer as I wear it throughout the day. I can't wait for you guys to smell how amazing these scents are!!! Launching on 11.08 at 12PM PST at KKWFRAGRANCE.COM #DiamondsCollection
I'm so excited to announce the new @kkwfragrance Diamonds Collection by Kourtney x Kim x Khloé!!! This collection is really special because it's the first fragrance collaboration I've done with Kourtney and Khloe for my line. Each of the fragrances really capture us individually. My scent is fresh and floral and becomes warmer as I wear it throughout the day. I can't wait for you guys to smell how amazing these scents are!!! Launching on 11.08 at 12PM PST at KKWFRAGRANCE.COM #DiamondsCollection

Oof, the nostalgia is hitting us hard. We cannot handle this gorgeous honeyed-brunette shade on Koko, and it seems her followers agree.

“I love this hair color on you,” wrote Aoki Lee Simmons before Khloe responded “awwww thank you baby boo!!! It’s a tad trippy to see me this color again”.

While countless others chimed with responses including:

“Go back to brown 😍,” “agree. Soooo gorgeous😍😍😍 so natural” and “gorgeous no matter what but this brunette on you?? 🔥🔥🔥”.

However, before we get too excited, let's remember that many dramatic celebrity hair changes are all thanks to wigs. Khloe hasn’t yet confirmed whether she actually dyed her hair for the shoot however considering she was photographed just last week as a blonde, we won’t hold our breath.

But Koko, if you're reading this, we just want to say we love the brunette curls.

If you’re looking for more celebrity hair changes, check out the best celeb hair transformations for 2019.

Do you prefer Khloe as a blonde, or as a brunette? Let us know in the comments.

Main image credit: @khloekardashian

Isobel is a Digital Content Editor at BEAUTYcrew, marie claire and InStyle. When she's not busy hunting for the latest beauty news, you’ll find her arranging her skincare collection in search of the perfect “shelfie.” Isobel was previously BEAUTYcrew's Junior Beauty Writer.