Here’s your first look at Rihanna’s cosmetics line, Fenty Beauty

Rihanna launches Fenty Beauty

We want it all!

Beauty Crew Beauty Writer / August 28 2020

Celebrity makeup lines are by no means a new concept in the beauty world. Kylie Jenner has Kylie Cosmetics, Kim Kardashian has KKW Beauty, Jessica Alba has The Honest Company, Drew Barrymore has Flower Beauty, Miranda Kerr has KORA Organics, and the list goes on.

And while all those brands experienced a level of hype in the lead up to their launch date, none have quite matched the excitement that’s surrounded Rihanna’s new cosmetics line, Fenty Beauty.

And now, after months of waiting, the line and its stunning first campaign are here!

As of September 8, Fenty Beauty started selling both online and in store at Sephora with everything from primers and foundations to blotting papers and makeup brushes available.

Notable mentions must go to the Pro Filt'R Soft Matte Longwear Foundation which is available in a whopping 40 different shades and Match Stix, which come in both shimmer and matte formulas and are sold separately as well as in a pack of three.

Pro Filt'R Soft Matte Longwear Foundation

Match Stix

Gloss Bomb Universal Lip Luminizer

Additional products on sale include the much-hyped Killawatt Freestyle Highlighter and Highlighter Duo, Invisimatte Blotting Powder, Gloss Bomb Universal Lip Luminizer, Precision Makeup Sponge 100 as well as portable blotting, highlight, contour and concealer makeup brushes.

Killawat Freestyle Highlighter in Trophy Wife and Highlighter Duo in Ginger Binge and Moscow Mule

Killawat Freestyle Highlighter in Trophy Wife and Highlighter Duo in Ginger Binge and Moscow Mule

Product prices range from $15 for the blotting papers to $79 for the Match Stix Trio, so you're sure to find a product that fits your budget. Happy shopping!

Want more from RiRi? Then check out the singer’s most inspiring beauty looks.

Are you excited for the launch of Fenty Beauty? Let us know in the comments what product you’d most like to get your hands on.

Image credit: Getty

Video credit: @fentybeauty

Kate started working for BEAUTYcrew in early 2016, first as a contributor, and was then named Beauty Writer in 2017. She loves picking the brains of the industry's top experts to get to the bottom of beauty's toughest questions. Bronze eyeshadow palettes are her weakness and she's forever on the hunt for the perfect nude nail polish to suit her fair skin. Her words can also be found in Men's Health magazine, and she now works in PR.