Meet the Crew: Adriana Donnola, New Idea

Beauty Director

New Idea and WHO Executive Beauty Editor / April 26 2018

Tell us a bit about your experience in the industry.

I have a BA degree in Communications and I've been writing about beauty for over a decade now after falling into it from a background in general news and entertainment reporting. It was meant to be temporary but it was too much fun so I stayed!  Having turned 47, I take great interest in writing for the over 45+  and hope to empower women to feel the best they can about themselves. 

What’s been your biggest career highlight?

Reporting from the red carpet at the Cannes Film Festival – such spectacular glamour.

What’s been your favourite beauty discovery?


What do you think is the one beauty product every woman should own?


What’s the best beauty tip you’ve ever learnt?

What you eat can literally change the look of your skin. 

Confess your biggest beauty sin.

Well, I haven't always been kind to my feet but lately I've been making a greater effort.

What’s your biggest beauty battle?

Dry skin. 

Who is your beauty idol?

Diane von Furstenberg. 

The 3 beauty products we’d find in your cosmetics bag right now?

Lip gloss, hand cream and concealer. 

What is your beauty philosophy?

Getting older is a privilege not a guarantee.

Main image photography: Fabrizio Lipari

Adriana has been writing about the beauty world for more than 15 fun-filled years and has a real passion for helping women navigate gracefully through those tricky 45+ years.