Meet the Crew: Alex Noonan, BEAUTYcrew

Content Director

Tell us a bit about your experience in the industry.

I cut my teeth in publishing in the fashion cupboard, but was quickly lured across to beauty – I love the diversity of looking at the hottest hair and makeup trends on the international runways one day and interviewing leading scientists about skin care breakthrough on the next. For the last eight years I worked as Beauty Editor and then Beauty Director on Australia’s number one fashion magazine, marie claire.

What’s been your biggest career highlight?

I have two: A few years ago, Christian Courtin Clarins visited the Australian outback in search of native ingredients and I had the privilege of following him on his pilgrimage from Albany in southern WA, all the way to Broome in the top end of the state.

The second highlight was an incredible whirlwind trip to Paris with Chanel, where I not only attended their Ready-to-Wear show but also interviewed Peter Philips, their then-makeup director, backstage. I was the only journalist amongst the crew and models bustling to get ready for the runway! The following day I had a private tour of Coco Chanel’s incredible apartment on Rue Cambon before heading to Chanel HQ – specifically the fragrance lab - to interview the doyen of fragrance, Jacques Polge, who was the head perfumer for the house for nearly 40 years and the creator of blockbuster perfumes including Coco, Allure and Chance.

What’s been your favourite beauty discovery?

The power of brows. I have fair skin and hair, so keeping a full shape and filling them in with a bit of taupe pencil can work wonders to give your face definition and polish.

What do you think is the one beauty product every woman should own?

Sunscreen!!! It’s a boring answer I know, but an absolute essential, especially in Australia. Not only does it help to prevent skin cancer, but it’s the number one time-fighting product.

What’s the best beauty tip you’ve ever learnt?

Line the inside of your upper lash line. It gives your eyes definition without looking too severe.

Confess your biggest beauty sin.

I wish I had the time to blow-dry my hair every day, but between work and a toddler, I more-often-than-not resort to dry shampoo and a ponytail.

 What’s your biggest beauty battle?

My hair! Not only is it very frizzy, but it’s not wavy and not straight, so the ‘natural’ look on me just doesn’t work. I have to blow-dry and straighten it to get it looking somewhat presentable.

Who is your beauty idol?

Cate Blanchett. She has the most incredible features, embraces ageing gracefully and always strikes the perfect hair and makeup balance between classic and edgy.

The 3 beauty products we’d find in your cosmetics bag right now?

Chanel Les Beige is a beautiful powder and completely undetectable. I apply it over my foundation to set it in place.

Sally Hansen Miracle Gel in Birthday Suit. The perfect shade of pinky-nude and lasts longer than a regular nail polish but is less time-consuming to apply. I do it myself, there's no need for a UV lamp, and it's easier to remove than a regular gel manicure.

Estée Lauder Pure Colour Envy Lipstick. This bullet comes in a beautiful range of very wearable creamy shades and offers great colour payoff with a hydrating boost.

What is your beauty philosophy?

Keep it simple, natural and classic. I want my skin care to work hard, nails nude and makeup to make me glow.

Chanel Les Beige

Sally Hansen Miracle Gel in Birthday Suit

Estee Lauder Pure Colour Envy Lipstick

Main image photography: Fabrizio Lipari