Meet the Crew: Toni Hynes, New Idea and WHO

Beauty Editor

Tell us a bit about your experience in the industry

I have been working at Pacific Magazines for the past five years, starting at that’s life! and then moving to Who and New Idea. Previously I worked in Advertising and enjoyed being a full-time mum for a while too.

What's been your biggest career highlight?

Probably landing my role at Who and New Idea, I pinch myself every day that I get paid to play with products and write about beauty.

What's been your favourite beauty discovery?

Vaia at Vaia Beauty, her signature facial is the BEST.

What do you think is the one beauty product every woman should own?

Definitely dry shampoo.

What's the best beauty tip you've ever learnt?

To always take off my makeup before bed, no matter how tired I am.

Confess your biggest beauty sin

Sometimes picking off my shellac! Even though I know how bad it is for my nails…

What's your biggest beauty battle?

Trying to get volume into my fine hair.

Who is your beauty idol?

Clémence Poésy

The three beauty products we'd find in your cosmetics bag right now?

Stila Convertible Colour Cream Blush, Yves Saint Laurent Touche Eclat Le Teint Foundation and Lanolips 101 Ointment The Original.

What is your beauty philosophy?

Being kind is beautiful. 

Stila Convertible Colour Cream Blush

Yves Saint Laurent Touche Eclat Le Teint Foundation

Lanolips 101 Ointment The Original

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