The 8 most popular beauty product launches of 2016
How many did you get your hands on?
By Kate Niven
Beauty Crew Beauty Writer / May 26 2017
Despite the messy tangle of news and political events 2016 threw at us, it also provided us with a slew of new beauty launches that we (and the Internet) went nuts for. From Kylie Jenner’s makeup domination to a vacuum cleaner company making their first foray into beauty, here are eight of the most loved beauty products of 2016 according to a report by Elle.
Kylie Cosmetics Lip Kits
We’ve lost count of the number of new releases Kylie Jenner launched this year, however none were as popular as her famed Lip Kits. So much so that back in March the Kylie Cosmetics site was so overloaded with people scrambling to get their hands on a Lip Kit (over 200,000 users at any one time), Google Analytics actually broke! If that’s not mass viral demand, then we don’t know what is.
Image credit: @kyliecosmetics
Kylie Cosmetics Kyshadow palettes
Yes, she made the list twice. While the youngest Jenner is famed for her plump lips, her matte eyeshadow looks are also adored by her legions of fans who attempt to recreate her go-to look on a daily basis. As a result, when KJ released her first Kyshadow palette, the Internet lost its marbles. Not only was Kylie’s bronze Kyshadow palette a sell-out, it actually sold out in under a minute, which was quicker than her Lip Kits.
Image credit: @kyliecosmetics
Dyson Supersonic Hair Dryer
When you think of hair tools, Dyson isn’t exactly the first brand that comes to mind. However, midway through this year the vacuum cleaner company launched its first hair dryer that promised to dry hair without causing any damage and features a motor that is near silent. It has been a massive success, even with a $599 price tag!
Image credit: @dyson
Victoria Beckham x Estée Lauder
When it was announced that Estée Lauder and Victoria Beckham had collaborated on a makeup collection that included a range of classic products like a six-shade eyeshadow palette and a Morning Aura Illuminating Crème, it’s fair to say we were a tad excited. It seems we weren’t alone as many beauty fanatics struggled to get their hands on the collection. Luckily it has been restocked and it still available online.
Image credit: @esteelauder
Pat McGrath Labs Lust 004 Kits
It felt as though we saw every celebrity under the sun rock Pat McGrath’s latest beauty launch this year. From Naomi Campbell and Chrissy Teigen to Jenn Dewan-Tatum and Bella Hadid, the glittery lip kits littered our Instagram feeds.
Image credit: Getty
Anastasia Beverly Hills Master Palette By Mario
Anastasia Beverly Hills and Mario Dedivanovic are capable of singlehandedly making waves in the beauty world. So you can imagine the hype when the two beauty moguls came together to create the Anastasia Beverly Hills Master Palette by Mario. Not only has the palette been flying off the shelves, top makeup artists from all around the world have been sharing their love for the neutral palette that features Kim Kardashian inspired shades.
Image credit: @makeupbymario
MAC Caitlyn Jenner Finally Free Lipstick
We love it when beauty brands and products are able to make a social statement that encourages diversity and acceptance, and we love it even more when those brands and products raise money for a great cause. With the MAC Caitlyn Jenner Finally Free Lipstick launch, both instances took place as the release was Jenner’s first foray into the beauty world and 100 per cent of the proceeds went to MAC AIDS Fund Transgender Initiative.
Image credit: @maccosmetics
Lush Shower Jellies
Although the shower jellies were originally launched several years ago, Instagram jumped on the wobbly shower gel bandwagon in a big way in 2016. Just this year the brand has sold 350,000 jellies and a slow motion Facebook video of the product wobbling has been watched over 29 million times!
Image credit: @lushcosmetics
Kate started working for BEAUTYcrew in early 2016, first as a contributor, and was then named Beauty Writer in 2017. She loves picking the brains of the industry's top experts to get to the bottom of beauty's toughest questions. Bronze eyeshadow palettes are her weakness and she's forever on the hunt for the perfect nude nail polish to suit her fair skin. Her words can also be found in Men's Health magazine, and she now works in PR.