Rimmel London

Rimmel London Kind & Free Mascara

RML0137

Share

Rimmel London Kind & Free Mascara

AVERAGE RATINGS

7 Reviews

Rating / Reviews

Incentivized Review

This is a decent mascara

First of all, bit of a subjective matter, but i am not that big on the packaging. I think the colour, etc looks cheap. I understand they tried to make it look clean, but i am just not a fan of it. Secondly, the product is fragranced. It was really strong when i first opened it. Luckily, it hasn't caused any issues to me but might be a problem for some. I don't understand why they need to add fragrance to especially eye products. But onto the mascara itself. I found it pretty descent. Especially as it didn't smudge on me as much as other mascaras do. For some reason i get smudging with most of the mascaras (even with tubing!). This hold up quite well, only got smudging by the end of the day. Other than that i didn't find it too volumizing or lengthening, it gave nice definition to my lashes and it was a nice natural mascara. All in all i would recommend it just remove the fragrance please.
Incentivized Review

Nice and natural

I love the Rimmel London kind & free mascara. The packaging is my favourite blue, and I love that it is vegan. I usually use a black brown as I like a subtle natural look. This black mascara feels so light weight and doesn’t go on clumpy or thick. Sometimes I have a reaction to mascaras and my eyes go red, no reaction with this one. It didn’t smudge during the day and was so easy to remove at night time. I will definitely be buying this again. If you love a natural look but still want to wear mascara this product is for you.
Incentivized Review

Natural beauty!

Super happy to have been part of the trial team for Rimmel London Kind & Free Mascara as this little beauty is definitely a must try and has now become a keeper in my beauty drawer! The product comes in a cute fresh blue tube. The brush is thinner than a normal standard brush and I must say does a brilliant job at keeping my lashes separated and that look of being thicker, fuller and longer, and lasts all day long without flaking or smudging! With one application it is perfect for that natural fresh look. However for a more dramatic lash look 2-3 coats is best. It builds nicely, still keeping lashes separated and not clumped together. It gave my lashes a nice lift and I feel it keeps them well conditioned thanks to the shea butter and biotin. No dry flakes on my cheeks when applying either! I've been using Rimmel London Kind & Free Mascara for a few weeks now and my lashes seem nice and healthy. It really is a gentle product. I also love the fact Rimmel London Kind & Free Mascara is exactly that... Kind to the animals so not tested on them and it's vegan!, and free from any nasty stuff! 99% of the ingredients are natural! so so so good!
Incentivized Review

Love it

I was very excited when I heard Rimmel is coming out with their cruelty free mascara. I used to love Rimmel and their make up products when I was in my early 20s but it’s been years now since I last used their products. So, I’m just getting straight to the point and say I absolutely love it! And I don’t only love it for obvious reasons (cruelty free, vegan, natural) but it’s actually a great product! It’s lightweight and does not leave my lashes clumpy. The brush is minimalistic and simple, which makes it easy to apply. Love the natural look it leaves! So yes, it’s not your “party until the morning” type mascara but more like “just quickly popping to the shops” type.
Incentivized Review

One of the best natural looking mascaras!

By far extremely surprised by how amazing this natural mascara is. I have straight Asian eye lashes that tend to drop its curl after layering mascara but this formula is so lightweight it stays curled! The smell is a bit strong but besides that, the formula is so silky on the lashes, no clumps and it looks so natural on. I like to wear this during the day when I don't need much make up on with some concealer and blush and I am ready to go. Packaging is also lightweight, easy to carry in your purse. Overall it is a great every day mascara for a natural healthy look that is vegan and environmentally friendly.
Incentivized Review

A natural beauty!

I’m really enjoying using the Rimmel Kind & Free mascara. I get my lashes lifted every 8 weeks so it’s important to keep my eyelashes as conditioned as possible & I feel like this mascara definitely cares for my lashes. The packaging is a pretty blue tube, it’s minimalistic & I’m here for it! I absolutely love that the ingredients are of 95% natural origins, as I’m really trying to cut back on the amount of synthetic ingredients in both my makeup & skincare. The wand itself is quite narrow with short little bristles, but I really like it as it doesn’t cause clumping when applying the mascara. The mascara coats my lashes evenly & makes them look thicker & a little longer than usual. The mascara stays on well, I’ve definitely put it through it’s paces since I received it, as I live in sunny QLD & it’s been quite humid over the past fortnight & I’ve been wearing it everyday with no flaking, smudging or transfer. It is removed quite easily also with face wash & warm water but I like to go over it with eye makeup remover just to remove every last bit before I go to bed. It’s something I’ll definitely purchase again, my teenage daughters have given it a try too & they both like it also.
Incentivized Review

Beautiful but a bit clumpy!

Overall this is an average mascara. The brush size is perfect and it allows for each lash to be coated. The brush is slightly curved so there fore lifts and curls lashes as well. It makes them appear even longer and eye popping. The mascara itself feels very smooth and not to heavy. My only fault is that when the brush is removed from the bottle, it is quite clumpy. However once applied and spread through, lashes do not appear to pick and heavy. Instead the look is quite light and airy. Very beautiful and natural look!
Incentivized Review

Best mascara I've used in a long time! 10/10

This is a great mascara and I can't recommend it enough!! Not gluggy or clumpy or obvious looking, it looks really natural and stays on all day without me needing to touch it up. It also doesn't smudge which I really like as I hate mascara that smudges easily. The texture feels really nice on my lashes too. The light blue packaging is really nice to look at too. I'm glad to know using this product is good for the planet and my face. I'll be buying this mascara from now on and I'm really keen to try the rest of Rimmel's Kind & Free range soon!
Incentivized Review

Lightweight natural mascara

I really like this Rimmel London Kind & Free Mascara in black. It is made from Shea butter and Biotin so tends to give a smooth finish without any clumping. I found it very lightweight and doesn’t weigh down the lashes. The brush is a simple design and makes it easy to apply. I couldn’t see any lengthening though and no matter how many coats I apply, I didn’t see any difference in terms of thickness. This is a great mascara if you want a more natural and not too over the top look. It doesn’t smudge and can be applied on the lower lashes as well. However, if you want a more dramatic look say for parties, then that’s where this mascara lacks.