Sukin Naturals

Sukin Naturals Purely Ageless Intensive Firming Serum

RRP $27.95

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Sukin Naturals Purely Ageless Intensive Firming Serum is a light gel-cream rich in natural actives that gently firms, refines and leaves skin feeling smooth. Pure ribose, acacia gum and rosehip oil work to improve skin elasticity and reduce the signs of ageing after 14 days, with cocoa butter to lock in moisture and help protect skin from environmental conditions.

*Average star rating within the product image is based on a Review Crew panel of 250 and is correct as of 19/03/2018


Sukin Naturals Purely Ageless Intensive Firming Serum


106 Reviews

Rating / Reviews

Incentivized Review

Great product

Sukin is the brand I recommend when friends are looking for supermarket/drugstore affordable skin care products. I like the ingredients, the packaging, the scents of the products and I think they are quite effective. I am personally a skin care snob and purchase higher end products (and my skin has thanked me for it ever since) and more tailored now toward lines and wrinkles. I historically had dry skin, more because I wasn't looking after it well, and I think this product would have been great back then. The texture is good, scent is lovely, applies well and leaves an evident improvement in the skin. I would recommend this product for those looking for affordable skin care. I will continue to use but won't repurchase.
Incentivized Review


What a pocket rocket of a product! I’ve tried a few drugstore serums in my time, and had some varying results. Some are nice enough, but pretty ineffective…this one though, was easily one of the best I’ve tried. The bottle was lovely and easy to use, dispensing the right amount of serum into my waiting hand and my skin was able to soak it up pretty quickly. After some continued use, I noticed some visible firming of the skin on my face and it felt more hydrated too. Would definitely use this again. On another note: it’s a great size for travelling too! This came with my recently to Hamilton Island and did not spill a single drop in my make up bag. Win-win!
Incentivized Review

Good product!

Never tried the Purely Ageless before and was curious to try this out. It's a little bit above my price range for what I would pay for a firming serum so I marked it down 1 star as a result of the pricing for 30ml. Love the glass bottle and pump applicator for easy use. I didn't notice any difference to the wrinkles on my face but my skin did feel more tight after a few weeks. Not super moisturing but i suppose thats not the point of the serum! Vegan, cruelty free and completely natural products but massive plus for this!!
Incentivized Review

Great all-round serum

This serum is a favourite of mine. It comes in a dark bottle with a pump dispenser. It is a slightly thick white liquid. It has a nice mild scent, spreads easily and absorbs quickly. It also layers well with other products and does not pill with different moisturisers. The main benefit of this serum is that it keeps my skin hydrated and it improves my complexion. It is a great all round serum, which is affordable and often goes on sale at half off. Overall, I highly recommend this serum and it is always in my rotation.
Incentivized Review

Plumps and firms the skin.

The current cold weather has left me with skin that is really dry and brittle. The sleep deprivation has also left its mark because I look older than I really am, hence my excitement to try the Sukin Serum that promises to fight with dry and ageing skin. I already have the eye cream from the same brand, so I kind of knew what to expect. The serum came in a glass pump bottle which made the serum dosing really easy.  One pump gave me enough product to cover my eyes and the second pump full covered my neck and decolletage. The serum itself had a light scent (cocoa butter) so I was most comfortable using it in the evenings because in the morning it started to clash with my other creams and perfume. Straight away after the first use, I was able to feel my skin getting tighter, I am not sure which ingredient is actually responsible for doing it, but it gave me a good feeling that the serum is working. It also gave a boost of hydration to my dry skin and left it firm and smooth. After using it for weeks, I would like to think that my skin has more elasticity, bounce and firmness. I would recommend it to everyone who is struggling with dry skin during the winter months and need a boost of hydration.
Incentivized Review

More of a cream than a serum

The Sukin Purely Ageless Intensive Firming Serum comes in a 30ml pump bottle. The serum is white and of medium/thick consistency like a gel/cream and has a pleasant smell but I found it a bit too strong for my liking. I apply this morning and night after cleansing and toning and it absorbs well and doesn't leave any residue on my combination skin and then I apply a moisturiser. After using this for about 1 month I've noticed my skin is well hydrated and appears firmer and brighter. I look forward to seeing more results as I continue to use this for a longer period of time.
Incentivized Review

Good product

This serum worked well for my dry and damaged skin over the winter. Sukin Purely Ageless Intensive Firming Serum, made my skin more plum and healthy looking after using it daily before bed. Although I’m yet to see a huge improvement it did a good job bringing moisture into my dull skin. So it did work. But didn’t firm my skin much. That being said I will continue to use this and with continuous use I might be able to see greater results. It’s an affordable product and has all these great ingredients for your skin so no harm in using it everyday
Incentivized Review

Great affordable serum

Great face serum that doesn’t annoy my sensitive skin. Great to use under moisturiser and sunscreen and also used it at night after my shower and cleansing. It melts into the skin easily and works fine. Not sure if it’s any better than the serums I’ve tried but that price point is very affordable and I like what the brand stands for which is available in Woolworths and Coles stores so no need to do a special shop and you can purchase when you do your grocery shop. Will probably purchase again as they always have sales for this brand. Would not have purchased it alone if I didn’t have the opportunity from Beautycrew.
Incentivized Review

I loved the essentail oils smells

I love this Australian brand. This serum comes in an amber/light brown glass bottle that makes it easier to see how much serum is left and when it is time to replace. I would say this is more of a natural moisturiser than serum. I love these pump action bottle, as I do have to put my hands or fingers into any product. The I find that very unhygenic. I loved the essentail oils smells from this thickish serum. My face certainly smells nice! The scents I am smelling are; acacia gum, White Hibiscus, Baobab and Pure Ribose. There is no tacky residu eleft from this serum on my face after using.
A nice Serum, but would i purchase again? probably not. Its nice on the skin and soaks in well. but it just doesn't have that 'wow! my skin feels so soft' afterwards factor. It is good value for money as serums can become quite pricey, but i think there is better on the market for this.
This is a really nice affordable hydrating serum but for my normal to dry skin it just didn't provide enough wow factor for me to consider repurchasing.  It is a lightweight serum with a light scent and does sink in well to the skin.  If you have normal skin I think this would be a lovely serum to use but as my skin is on the drier side I think I need something a little more.
I absolutely loved this serum! At first, I was a bit sceptical about its firming abilities. But as soon as I applied it to my skin, I was sold on it. It has a beautiful, natural smell and lightweight consistency. I could feel my skin firming up after first application.
I have finish a bottle of the Sukin purely ageless serum and I think it’s a nice serum at an affordable price. It has a lightweight texture which absorbs onto the skin nicely without leaving my skin feeling sticky. My skin does feel hydrated and a little tighter over time.
I have only recently started using this Sukin Serum and have already started seeing results. It tightens my skin upon application and leaves it feeling very hydrated. It soaks in quickly and doesn't leave a greasy feel or look. I have friends which also use this serum and we all have different skin types so this serum is perfect so a range of skin types. The smell of this product was more intense than I thought it would be for a brand which is very natural but the scent did put me off slightly as I if I put too much one I can start sneezing, However, most of the time, I'm fine with the scent. I have found with this serum that breakouts aren't as common and redness has been reduced. Another thing I love about this product is that you don't need much at all! one pump is well enough for my whole face and neck. So the product definitely goes a long way. Sukin has created another amazing product! Definitely, recommend
I have never tried the Sukin range before and was very pleasantly surprised. The serum was lightweight and has an amazing smell that is not too overpowering. I noticed that the serum helped give my skin a boost without the tight firming feeling that some products have. I love the fact that it's a natural product and I have really enjoyed using it as part of my bedtime routine. Definitely recommended and will continue using it as well as exploring other Sukin products.
This is an amazing product! I can literally feel it tightening my skin as soon as I put it on. I have definitely noticed a difference in my skin, it has become plumper and tighter. This and the Night cream are an amazing combination. Highly recommend for anyone wanting to firm their skin
I was thrilled to trial this night cream as I don’t usually use eye cream in my daily beauty regime but I’m looking to do so in the near future. This cream was impressive to say the least, it was light on my face and there was no irritation to my eyes whatsoever! I will continue to use this product..  p.s I love the fact that the SuKin range is not tested on animals!!!! 
Wow I was actually surprised with the Sukin Purely Ageless Intensive Firming Serum. At first I wasn’t impressed due to it not being an oil however I’m surprised at how well it work with the night cream just giving a boost of moisture to the skin, perfect before going to bed. 
Sukin Intensive Firming Serum really lives up to its name! The formula is designed to feel as though it is tightening / firming skin right away! Having saggy skin around my neck and jowls I was excited to try this serum and while it  has formed my skin in a matter of weeks, I would like to point out that the tightening effects do tend to reduce as the serum absorbs into skin (meaning I still need to save up for the Vaser neck lift procedure lol!) Though natural, the scent I found to be quite heady and overbearing compared to its moisturiser and eye cream within the Purely Ageless range - they we’re rather beautiful and subtle in comparison. Most importantly though, my dry skin still remained more on the dry side whilst using Intensive Firming Serum which was disappointing and hence why I am giving this 3 stars. Sure it did firm as the name suggests, but being an anti-ageing range (& serums meant to be hydrating) I was surprised that it did not nourish skin as much as I had hoped. The firming properties on dry skin meant that makeup did not glide along skin with ease, so makeup application was slightly patchy and required extra work.
I love sucking products, so natural and the purely ageless range is divine. I love a great serum and this one sinks into skin immediately for great results without feeling oily. It leaves my ski feeling super hydrated and soft and looking plumper and firmer with fine lines diminished. I love the addition of rosehip oil, a great product for skin to reduce the appearance of scarring and lines. It's easy to use and I don't need to use much so it's great value for money and overall I really loved this for anti ageing and would highly recommend it.