The concealer that’s so popular it sells every 12 seconds

The Concealer That Sells Every 12 Seconds

It’s literally flying off the shelves

Beauty Crew Digital Content Editor / August 28 2020

The concealer in question is none other than Tarte’s Shape Tape Contour Concealer and if you’re wondering what all the fuss is about, let us fill you in…

To start with, the formula offers full-coverage but unlike many other heavy-duty concealers, this guy doesn’t cake at all. The clever vegan formula is actually ultra-blendable – so much so that you can use it not only to conceal but to contour and highlight as well.

Plus, it’s made with mango seed and shea butters to nourish your skin while you’re wearing it, and it’s free from common makeup nasties like parabens and mineral oil.

Tarte Shape Tape Contour Concealer

Need we say more?!

If you need us, we’ll be over at Sephora raiding the shelves…

If you’re looking for more concealer recommendations, we’ve reviewed some of the best ones to try here.

Have you tried Tarte’s Shape Tape Concealer? Let us know what you thought of it in the comments.

Main image credit: @kimkardashian

Isobel is a Digital Content Editor at BEAUTYcrew, marie claire and InStyle. When she's not busy hunting for the latest beauty news, you’ll find her arranging her skincare collection in search of the perfect “shelfie.” Isobel was previously BEAUTYcrew's Junior Beauty Writer.

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