Super-influencer Tati Westbrook is an old-hand in the online beauty world. As one of the O.G. beauty influencers, she’s built up a formidable social media following since launching her YouTube channel around a decade ago.
Fast-forward ten years and she now has 2.8 million followers on Instagram plus a staggering 9.72 subscribers on YouTube. Yep, you could say she’s kind of a big deal!
Now, Tati has announced she’ll be launching her very own beauty brand, aptly titled Tati Beauty, and it seems she’s got her sights set on building an empire.
Considering the influencer already has substantial business experience running her e-commerce beauty supplement business, Halo Beauty, it seems like a logical progression for her to combine her love of cosmetics with her product development skills.
“I’m obsessed with product development, I’m gonna build this thing. I have a huge vision for it. I am currently developing colour cosmetics and I want to do it all. This does not stop here,” said Tati in a YouTube video announcing the launch.
But that's not all. Tati has just revealed a sneak peak of one of the products set to be included in the first product drop and it’s rather stunning.
Tati Beauty Textured Neutrals Vol. 1 is a 24-pan eyeshadow palette that features six neutral tones in four different textures from totally matte to the some of the glitziest metallics we’ve ever seen.
Gorg, right? Fortunately if you’re keen to get your hands on the products, you won’t have to wait long. Tati Beauty launches online at 4am AEST (get those early alarms set!) on October 25 at tatibeauty.com.
To see Tati’s announcement of her new brand, check out the YouTube video below:
If you love reading about all the latest beauty launches, check out all the best new beauty products launching in October 2019.
What products do you hope the Tati Beauty will include? Let us know in the comments.
Main image credit: @glamlifeguru
Isobel is BEAUTYcrew’s Junior Beauty Writer. When she's not busy hunting for the latest beauty news, you’ll find her arranging her skincare collection in search of the perfect “shelfie.” Isobel was previously an intern in the beauty department at ELLE Australia.