The new-season mascara formulas that won’t let you down
This lash-lifting line-up is 2020's only saving grace
By Team BEAUTYcrew
August 10 2020
Everyone knows the search for ‘the one’ is a hard slog, especially in the mascara stakes. There are SO many options out there and it makes it damn tricky trying to find your perfect fit. There are lengthening formulas, volumising formulas, plumping formulas, good-for-your-lashes formulas – and don’t even get us started on the flurry of choices when it comes to brushes and bristles...
Knowing where to begin isn’t exactly easy, and so we'll bet nine times out of 10 you end up grabbing the same one you’ve been using since high school. To pull you out of that black (and potentially clumpy) hole, we’re bringing you some of the best new mascaras from 2020; formulas have come a long way lately and our lashes are busy reaping the benefits.
So, no matter what your budget or personal checklist, we guarantee at least one of these formulas will seriously impress you...
Hourglass Unlocked™ Instant Extensions Mascara
Considering it's a little on the tricky side getting into the salon for extensions RN, this fake-lashes-in-a-tube-style Hourglass Unlocked Instant Extensions Mascara certainly has a knack for good timing. The best part? Unlike real extensions, you don't need to worry about them getting messed up overnight; a little bit of warm water before bed and the tube-like coating will slide straight off.
Marc Jacobs Beauty At Lash’d Lifting & Volumizing Mascara
If crunchy and clumpy are your trigger words in the lash game, the Marc Jacobs Beauty At Lash’d Lifting & Volumising Mascara is the formula for you. Packed with Provitamin B5 and vegan plant waxes, it coats, curls and conditions lashes in a single swipe to ensure they feel just as fluffy as they look.
Huda Beauty Legit Lashes Double-Ended Volumizing and Lengthening Mascara
Double the wands, double the fun, right? The Huda Beauty Legit Lashes Double-Ended Volumizing and Lengthening Mascara's thicker 'volume' end features short volumising fibres that fit between the lashes to fake a fuller appearance, while the 'curl & length' side is loaded with 5mm lengthening ones that impart an instant elongated effect.
Rimmel London Scandal’Eyes Volume On Demand
Scandal’Eyes Volume on Demand Mascara is the multipurpose mascara you’ve been trying to find for years. The buildable formula allows you to go from a soft lash look to something more dramatic and intense in a flash. The wavy fibre brush that grabs, combs and coats each lash is just a bonus. Want to find out more? Check out what our Review Crew® had to say after putting this drugstore mascara to the test.
Revlon So Fierce! Mascara
This guy is all about pumping up your length while also plumping up your volume. Infused with lash-lifting polymers and rice bran waxes, Revlon So Fierce! Mascara gives you over-the-top, dramatic lashes for that feathery false lash look.
COVERGIRL Exhibitionist Uncensored Mascara
This ultra-volumising formula from COVERGIRL offers extreme volume for big, bold lashes in an instant. The best part? It's actually designed to stick around for the long haul, meaning you won’t experience smudging or flaking throughout the day. Want to see what our Review Crew® thought of COVERGIRL Exhibitionist Uncensored Mascara? Check out their verdict here.
Maybelline New York The Falsies Lash Lift Volumising Mascara
Cancel your next salon appointment, ‘cause this guy is basically a lash lift in a tube. Maybelline The Falsies Lash Lift Volumising Mascara features a double-curved brush and a fibre-infused formula that delivers long, lush, lifted lashes. So much yes.
Clarins Wonder Perfect Mascara 4D Waterproof
Boasting invisible wear and hearty volume from root to tip, Clarins Wonder Perfect Mascara 4D Waterproof is packed with blue lotus wax, known for its hydrophobic (water-repellent) properties. Waterproof, smudge-proof and sweat-proof, this mascara is clingier than that guy on Bumble (only this time it's a good thing)...
Gucci Mascara L’Obscur
This gold-capped, blush pink tube is just about as luxe as it gets on the mascara front. Gucci Mascara L’Obscur can be used to lengthen and define lashes, or layered for a thick Twiggy-esque punk-rock effect. We’re into it.
Fenty Beauty Full Frontal Volume & Lift Mascara
Trust Rihanna to come out with something as innovative as a “flat-to-fat” brush that lets you customise your lash look. Want to load and lift lashes? Use the fat side. Need a little length and definition? Switch to the flat one. Fenty Beauty Full Frontal Volume & Lift Mascara is literally the ultimate do-it-all mascara.
Iconic London Triple Threat Mascara
If you’re tired of fluffing around with falsies, Iconic London Triple Threat Mascara is your time-saving eye-defining alternative. It offers dramatic, voluminous lashes in an instant (without getting glue involved), and doesn’t skimp on length either.
Natio Extreme Volume Mascara
Natio Extreme Volume Mascara is guaranteed to give you longer, thicker-looking lashes that will stay put instead of smearing (at last, you can say goodbye to the ol’ 12pm bathroom touch-up). It’s a top choice for a natural, daytime look.
Ulta 3 Great Lengths Mascara
If long, defined lashes are your jam, reach for Ulta 3 Great Lengths Mascara. The slimline silicone brush manages to coat even the teensiest of lashes, separating and elongating them without clumping. Not only is the tubing formula awesome for easy removal, but it’s also infused with vitamin E and biotinoyl tripeptide to hydrate and strengthen lashes at the same time.
MCoBeauty Big Lash Volume Mascara
MCoBeauty Big Lash Volume Mascara beefs up both the length and volume of your lashes to leave you with a doll-like doe-eyed look. The spiral-shaped bristles get into every nook and cranny to make sure that every single lash is living its best (and longest) life.
Tarte Sea Surfer Curl Mascara
Bold spider lashes aren't always the goal, and Tarte's Sea Surfer Curl Mascara nails the subtle aesthetic, featuring a slightly curved brush that gives you natural-looking volume without going overboard. It’s also proudly vegan, and we guarantee it’ll completely redefine everything you thought you knew about ‘clean’ mascaras.