The most popular eyelash curler on the Internet

Why everyone loves this cult beauty tool

Contributor / May 25 2017

The not-so-secret beauty trick to fluttery, long, Bambi-like lashes is an eyelash curler. Love or loathe the tool, it’s essential in your makeup kit.

Not only does it provide an extra curl and lift to your lashes, but it’s also the easiest way to open up your eyes, providing an excellent base for your mascara of choice.

And according to Teen Vogue, the most pinned eyelash curler ever on Pinterest is the champion of all eye tools – the shu uemera eyelash curler.

Larkin Brown, a Pinterest researcher explained, “the shu uemera eyelash curler has attained cult status in the beauty world because of its unique design — it somehow manages to work for eyes of all shapes and sizes, and avoids any dreaded pinching,” she said.

Not only is it the most popular curler floating around the Internet, it’s been countlessly praised by makeup artists, celebrities and beauty editors around the globe for decades. Josie Maran of Josie Maran Cosmetics told Into The Gloss, “I can’t live without it, I am literally addicted. Like cigarettes, I need that feeling. It feels so good.”

And let’s not forget the famous name drop by Emily Blunt in the 2006 film The Devil Wears Prada. A proud beauty moment for any fellow shu uemera lover.

If you’re yet to discover the eye-popping magic of the tool, you need to give it a go, stat. This cult buy willl only set you back $31 – not bad considering the big pay-off.

Passionate about all things beauty, Brittany has created digital and print content for BEAUTYcrew and Famous Live.

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