The new Australian brand that’s making women WANT to wear sunscreen every day

Ultra Violette Sunscreen

There was a 5000-person wait list before it even launched

Beauty Crew Editor / April 16 2019

When it comes to sunscreen and daily use, the tide seems to be turning. People are starting to think of application less as a beach day, outdoors, summer holiday kinda deal, and more of a non-negotiable essential step of their daily skin care routine. Fabulous.

The tricky part is that not all sunscreens have been developed with makeup and everyday comfort in mind. Most women complain that face sunscreen is thick, gluggy and doesn’t play nice with makeup. Thankfully, there are a few formulas out there that are lightweight, absorb quickly, and act like a really good primer (La Roche-Posay Anthelios XL Ultra-Light Fluid and Mecca Cosmetics To Save Face are two that have earned stellar reputations for how they perform under makeup, and we highly recommend them).

But there’s a new kid on the block - a new *local* kid - that’s quickly gaining popularity amongst Australian women in the few short months it’s existed. Its name is Ultra Violette and it seems like the lightweight formulations are really resonating with Australians, because these babies are selling like hot cakes.

Ultra Violette is elevating your SPF to MVP. Ahead of our official launch on the 25th of Jan, 2019 we have a very limited number of collections available online now. So, what are you waiting for?! Run fast.
Ultra Violette is elevating your SPF to MVP. Ahead of our official launch on the 25th of Jan, 2019 we have a very limited number of collections available online now. So, what are you waiting for?! Run fast.

“We did a pre-sale in December that sold out in 16 hours - we thought we’d have enough stock for a month,” Ava Matthews, co-founder of the brand, told us. “So for the launch we had a 5000-person wait list.”

The one that’s really striking a chord? The serum-like Queen Screen SPF 50+.

Since launching on Adore Beauty on April 7th, they’ve sold 400 units of it, with no signs of slowing down now that word of its ultra-wearable texture is spreading like wildfire.

"I've been using Queen Screen since launch (I'm pale, burn & freckle if I'm not careful!). Just spent 3 hours in 32deg Qld sun beside the pool & no burn 👌🏻👌🏻 perfect product thanks 🙏🏻". What a way to end the weekend. Thanks for the tick of approval @mrs_w_astor
"I've been using Queen Screen since launch (I'm pale, burn & freckle if I'm not careful!). Just spent 3 hours in 32deg Qld sun beside the pool & no burn 👌🏻👌🏻 perfect product thanks 🙏🏻". What a way to end the weekend. Thanks for the tick of approval @mrs_w_astor

So why the fuss?

According to Matthews, “I think because it’s different. It looks and feels very different to other sunscreens. It’s a serum SPF, which is quite unusual, and it also means that it’s super light, and  basically feels invisible on the skin. It’s full of ingredients that are good for your skin, like vitamin C, so your skin actually benefits from daily use. Also, we tested the range under SO many makeup products because we wanted it to act like a great primer, which it does, so it helps to cut down on steps in the morning.”

And just one look at the reviews on both Ultra Violette’s own website and Adore Beauty’s seem to validate that this humble home-grown sunscreen is being true to its word.

Hey, if anyone or anything can get more women to wear sunscreen more regularly, we’re all for it!

Daily sunscreen should be a non-negotiable. So here are 3 things a dermatologist thinks you need to know about using about sunscreen on your face.

Have you tried Ultra Violette Sunscreen yet? Let us know your thoughts in the comments section below

Main image credit: @ultravioletteau

Carli is BEAUTYcrew’s Editor and has been since the site launched in 2016. She is currently on a quest to find the perfect medium-coverage foundation for combination skin, is trying to narrow down her mascara collection to just three, and is embracing the power of AHAs. You can find her words right here on BEAUTYcrew, and previously on beautyheaven.