The best-smelling colognes to buy for him this Valentine's Day

Guaranteed hits

BEAUTYcrew Beauty Editor / February 02 2023

Main image credit: @gil.aroma

Why not give him the gift of skin care too? These are the best men's face washes.

Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.