Adore Beauty just owned April Fools' Day with this prank

Adore Beauty’s Unexpected Gift With Purchase

And people were NOT happy

Beauty Crew Digital Content Editor / August 28 2020

This morning online beauty store Adore Beauty announced they would be providing an unusual gift with purchase with every beauty product order.

In an Instagram post, the major Australian online beauty retailer wrote that they had listened to Australia's health-conscious customers and would now be providing organic Australian sultanas with orders, instead of the usual sample size packets of Tim Tams that buyers have come to expect.

The backlash was immediate as people took to social media to express their outrage at the decision.

But all was not as it seemed.

Within a few hours of the original post, Adore Beauty CEO and founder Kate Morris took to Instagram Stories to reveal that they’d played one big old April Fools’ Day joke on all of us and declare that…


Well, if that isn’t the best news we’ve heard all day, we don’t know what is.

Who else was low-key panicking for a while there? We didn't realise we'd become so attached to receiving those little foil packets of chocolately goodness with our haircare and skin care products. It’s those little things that make a shopping experience next-level.

As you were!

*Opens Internet browser to

If you’re looking for more ways to get your online beauty shopping fix, get your hands on these best beauty subscription boxes.

Were you one of the lucky recipients of Adore Beauty’s limited edition organic Australian sultanas? Let us know what you thought in the comment section below!

Isobel is a Digital Content Editor at BEAUTYcrew, marie claire and InStyle. When she's not busy hunting for the latest beauty news, you’ll find her arranging her skincare collection in search of the perfect “shelfie.” Isobel was previously BEAUTYcrew's Junior Beauty Writer.