Anna Paul launches her own skin care brand

It sold out in a matter of minutes...

Content Producer / September 12 2023

Aussie influencer Anna Paul has joined the celeb-owned beauty brand lineup with the launch of her skin care line Paullie. Having launched on September 10, this marks the influencer’s first venture as a brand founder.

nnouncing the news on August 30, the 24-year-old first teased the release of four products on a freshly-created Instagram page and TikTok account.

The Queensland-based creator shared a heartfelt introductory message to the brand’s Insta on a picture with four blurred-out products.

"My first brand is finally here! Welcome to the world of Paullie,” Paul captioned the post.

“I have always loved skin care and for a long time struggled with my skin. I’ve tried and tested so many different products and when the opportunity came up to literally create my own I was so excited,” she continued.

“I’ve been personally using and testing these products for over a year now and the difference they have made on my skin has been incredible. I can’t wait to show you everything. We have opened the waitlist on where you’ll get early access if you’re interested but just coming here and reading this means the world. Anna x”

On its launch date, Paul shared live updates with her followers, revealing the entire collection sold out in a matter of minutes.

"Oh my gosh! That was so quick!! I’m so sorry for those who missed out but everything is now SOLD OUT," she wrote in an Instagram post.

Those who didn't get their hands on the Paullie Calm Cleanser ($23), Reset Hydrating Serum ($27), Daydream Moisturiser ($25), and Take Time Clay Mask ($30) don't have to fret, however. The TikTok creator shared she is working on restocking "as soon as possible".

Coinciding with the messaging Paul shares on her socials, Paullie boasts a self-love theme, with the quotes “Love yourself first” and “You’re beautiful just the way you are” emblazoned across its social media bios. This is in line with its Australian-made, vegan and cruelty-free titles.

Paul first rose up the influencer ranks with her candid GRWM TikToks. As a proud OnlyFans creator, her loveable and down-to-earth personality, paired with the glimpses she shares of her lavish lifestyle, has captured audiences across the globe. And we’re certain Paullie will do the same.

Main image credit: @anna_paull

Check out more celeb-owned skin care brands here

Olga is BEAUTYcrew's Content Producer. When she's not writing about beauty, she's probably watching endless TikTok videos about the topic. Her extra one per cent of brain space is reserved for her two poodles. She can be easily bribed with a good blush or lip tint (take notes, please).