7 of the best budget eyeshadow palettes under $30
These underrated gems are worth knowing about
By Team BEAUTYcrew
September 11 2020
While we all love to splurge on luxe beauty products, most of us have absolutely no sense of self-control and can easily end up dropping half our pay cheque in three seconds (guilty!), which isn't exactly ideal when the rent rolls around.
But truthfully, although it’s always nice to have *that* expensive foundation or mascara, not every item in your makeup kit needs to be high-end. And your eyeshadow palette is one of the ones that we bet you won't even notice the difference with.
See, when it comes to eyeshadow, we’re wise to the game. We know that there’s a whole heap of affordable eyeshadow palettes out there that are just as great (or sometimes even BETTER) than those pricey ones.
You just have to know which ones are worth your time. Luckily we’ve done all the hard work/sneaky swatching for you and pulled together a round up of stellar shadow selections all under $30 (yep!).
So, whether you’re looking for a mix of bright tones, neutral shades, mattes, metallics, or all of the above, you’ll find your perfectly priced palette right here...
Innoxa Nude Eyeshadow Palette, $29.95
We’re just going to come out and say it: this everyday eyeshadow edit is pretty much everything you’ve ever wanted in a palette. It offers a beautiful bunch of base shades that so many palettes don’t have enough of, making it a fantastic option for creating almost any look. Whether you’re going for a no-makeup makeup moment, or something a little more defined, its selection of matte and shimmer finishes has you sorted. Psst: It’s also oil-free, cruelty-free and vegan friendly.
Rimmel London Mini Power Palette Queen, $19.95
Prefer your neutrals in the rosy realm? This pocket-sized palette definitely delivers in that department. While the gold, rose, cocoa and hazelnut quad is the section technically designed to serve as shadow, the highlighter and lip gloss duo on the other side allows you to take your look to new levels, offering more colour payoff if sandwiched around the shadow shades (gloss beneath for hold and highlight on top for an extra hit of sheen).
Flower Beauty Shimmer & Shade Eyeshadow Palette in Golden Natural, $13.99
Our favourite Drew Barrymore movie? It'd have to be a Never Been Kissed/50 First Dates tie. Our favourite Drew Barrymore makeup product? This glimmering gold palette from her Flower Beauty range. It's fabulous but accessible, just like Barrymore herself, and that's why we love it. Featuring 10 different glitzy bronze, cocoa and champagne shades, it's the perfect palette for taking your neutral game up a few notches. Plus, as a nice bonus, it comes with a proper eyeshadow brush that you’ll *actually* use.
Maybelline New York Lemonade Craze Eyeshadow Palette, $28.95
This guy has managed to tick both boxes in one affordable edit, offering an impressive selection of both brights and neutrals. Whether you’re going for an office-approved daytime vibe or want to add a little bit of flair in the form of some pink or orange action, this palette offers endless possibilities. Don't be afraid to play with colours outside your comfort zone, either; the shades are super buildable and blendable so they're practically foolproof.
I Heart Revolution Tasty Palette Popcorn, $24
Dreaming of jewel tones, pretty pastels and must-have metallics? Look no further than this cheap-as-chips palette; it's got 'em all. With a whopping 18 shades and hues ranging from matte seafoam, lavender and buttercream to irridescent mauve, teal and grape, it's safe to say it certainly has your colour quota covered. Not bad for 24 bucks, huh?
Nude by Nature Natural Illusion Eyeshadow Trio, $29.95
Love a good neutral palette? Well, Nude By Nature's handy little travel-sized trio is about to become your new go-to. And don’t be fooled into thinking three options won't be enough – this small but mighty number can create *any* neutral look from subtle to striking. The shades are super versatile and have a mix of matte and iridescent finishes that can be layered together for bolder definition, or worn on their own for a subtle daytime eye. Good things come in threes, right?
Morphe x Jaclyn Hill Ring The Alarm Eyeshadow Palette, $23
Feast your eyes on this bargan-status shade selection, which combines a seriously impressive series of next-level warm-toned hues under one lid. This bad boy is full of bright, fiery colours in both matte and shimmer finishes, offering some insane colour payoff and a lot of versatility. It’s the perfect addition to every makeup kit, and is just the ticket for amping up your usual going-out look without breaking the bank.