8 of the best new mascaras out there
Our pick of some of the best launches of 2018 (so far!)
By Kate Niven
Beauty Crew Beauty Writer / June 30 2018
A good mascara is like the little black dress of your makeup wardrobe: Hard to find a good one and even harder to live without. So, if you’re yet to find the Holy Grail formula that lifts, defines, curls, and adds volume AND length, we’re here to help. Read on to discover eight of the very best new mascaras launches of 2018 (so far!). Here we cover the ones you’ll want to check out for volume, lift, length, staying power and everything in between.
Benefit BADgal BANG! Volumizing Mascara
This smudge-proof and water-resistant mascara promises to leave your lashes lengthened and volumised for up to an insane 36 hours (though we don’t endorse falling asleep in your makeup ever)! The innovative formula also contains aero-particles (derived from space technology) and pro-vitamin B5 to ensure your lashes aren’t weighed down and are kept thick and strong.
Dior Diorshow Pump ‘N’ Volume Waterproof Mascara
Talk about a customisable lash look. This packaging features a squeezable base that, when pumped, builds the formula onto the brush for a more dramatic finish sans clumping. Alternatively, if you’d prefer a more natural look, simply skip the pumping stage (or give the base one small squeeze) and swipe away.
Max Factor Lash Crown Mascara
Don’t let the unusual wand scare you off! The full-bristle side works to create dramatic volume at the roots, while the opposite brush tip adds detailed definition at the ends. This 2-in-1 wand function ensures lashes are left looking thick and fluffy without any telltale clumping.
Yves Saint Laurent Beauté Mascara Vinyl Couture in I'm The Madness
While certainly not for the faint of heart, Yves Saint Laurent’s Mascara Vinyl Couture instantly frames eyes with a pop of high-impact colour, without compromising on volume, definition and length. Infused with argan, carthame, castor and sweet almond oils, the formula conditions lashes while making a statement.
By Terry Lash-Expert Twist Brush Mascara
This double-effect mascara features two wand positions – the first creates incredible length and definition, while the second, (which is achieved with a simple twist of the handle), effectively enhances volume for a more intense lash look. Enriched with natural protective oils, the formula can be reapplied throughout the day without the risk of smudging or flaking.
La Roche-Posay Respectissime Waterproof Mascara
No longer does removing waterproof makeup have to be such a chore! Thanks to an innovative lash caring complex, this waterproof mascara (which has been specifically formulated for sensitive eyes and contact lens wearers) can be easily removed without any scrubbing or pulling. Simply wipe with makeup remover or micellar water and you’re done.
Side note: We also love how well the formula curls and separates lashes, making it the perfect weekday mascara.
Urban Decay Troublemaker Mascara
If you’re all about mascaras that create length, length and more length then Urban Decay’s Troublemaker Mascara will be right up your alley. With nourishing vitamin E to condition lashes and hollow silica to add length and volume, this mascara is sure to knock your socks off.
Maybelline New York Total Temptation Mascara
The freshest mascara on the block (it’s launching in July!), this newbie from Maybelline has already received rave reviews from our Review Crew® and we foresee great things in its future. Featuring a formula that volumises and lengthens in one shot, you can also expect the coconut-infused formula to leave lashes soft and nourished. But don’t take our word for it, just take a look at the reviews.
On the hunt for more new beauty launches? Then check out the best products hitting shelves this month.
What’s your favourite mascara at the moment? Let us know in the comments below.
Main image credit: Sevak Babakhani
Kate started working for BEAUTYcrew in early 2016, first as a contributor, and was then named Beauty Writer in 2017. She loves picking the brains of the industry's top experts to get to the bottom of beauty's toughest questions. Bronze eyeshadow palettes are her weakness and she's forever on the hunt for the perfect nude nail polish to suit her fair skin. Her words can also be found in Men's Health magazine, and she now works in PR.