Need a new serum? Here’s an option for every concern
We’ve got serums with vitamins A-Z all in one place.
By Emma Allcock and Olivia Marega
February 22 2024
The absolute over abundance of choice when it comes to buying a new serum is completely overwhelming, especially when you need to buy them for just about every inch of your body. So, we’ve simplified the best serums into three categories: eyes, face and hair.
Simple, right? You can find your best skin yet with these easy to search through categories. Whether you’re needing to depuff your eyes, thicken your strands, banish blemishes or are worried about some ever increasing fine-lines, these serum recommendations will put you in prime position to find your new best serum yet.
So, it’s time to solve your skin situations with the best serums possible…
Eye: Transformative Eye Serum
The value of a sleeping beauty kind of night’s rest never goes unappreciated, but what does are those unmatched under-eye bags the next morning. For the mornings that we don’t feel the part, a natural under eye serum can make the world of difference. Testament to brighter and soothed dark circles are the trio of naturally derived actives combined in this gem.
$59.95 at The Jojoba Company
Eyes: Cetaphil Eye Cream-Serum with Hyaluronic Acid
This unique gel-cream formula quickly sinks into your skin to ensure you're not left with that uncomfy sticky feelings near your eyes. With an ultra-hydrating hyaluronic formulation infused with brightening licorice root and vitamins B3, E your dark circles will be refreshed and soothed away.
$37.41 at iHerb
Eyes: Olaplex Lashbound Building Serum
With a lash growth guarantee you can trust, this vegan, cruelty-free lash serum is one of the best in a (questionably) saturated market. Made from all natural ingredients and with a wealth of research behind it, this serum will help support your natural lashes as it gives them length and volume.
$122 at Adore Beauty
Eyes: Alpha H Liquid Gold Firming Eye Cream
Alpha H has won us over again with its natural blend of potent plant-based AHAs and Diamond Powder ingredients that work to increase your skin's elasticity while also reducing the appearance of fine lines and wrinkles. Plus, it's safe for pregnant people!
$114.95 at Alpha H
Eyes: SumaNurica Hexapeptide5 Anti-Wrinkle Eye Serum
The serums where (biotech) science meets skin care. Crafted to create optimal skin health, the preservative-free, sustainably sourced serums from SumaNurica are packed in smaller bottles to ensure the serum goodness within stays fresher for longer. Lightweight hexapeptide5 supports the reduction of fine lines and ageing around the eyes with collagen’s plumping and firming benefits creating a more youthful look.
$224.95 (usually $299) at Myer
Face: Bescher Sea Cucumber Collagen Blemish Defence Serum
This Aussie-made serum aims to reduce dull, dehydrated and uneven skin. Made without any nasties, it’s packed full of naturally sourced ingredients such as sea cucumber collagen (soothes skin), a blend of hyaluronic acids (for hydration) and niacinamide (reduces signs of ageing) for your freshest skin yet.
$99 at Bescher
Face: Rebound barrier support serum
Bouncy and blemish-controlled skin that's protected against daily stressors...does it get any better? When it comes to irritated and angry skin, tbh has it sorted. Backed by a thirteen year acne-clearing journey, and alongside pharmaceutical scientists, the rebound serum was brought into existence to refresh, soothe and nurture damaged skin.
$59.95 at tbh
Face: RoC Skincare Multi Correxion Revive & Glow Night Serum Capsules
These guys are individually packaged in little opaque applicators (that are 100 per cent biodegradable) for the freshest possible serum for your skin. Made with an ultra-high concentration of vitamin C, they’ll help resurface your skin for a brighter glow and less visible pigmentation, all while you sleep.
$64.10 at Fresh Beauty Co.
Face: Weleda Pomegranate Firming Face Serum
Weleda’s firming face serum is here to save anyone with ageing-related skin concerns. This light gel formula works to quickly boost moisture in your skin, while reducing wrinkles through a process of active cell renewal. Pomegranate extract is an incredible source of antioxidants which fight against free radicals and is precisely what gives this serum its tightening effect.
$45.95 at Adore Beauty
Face: Bondi Sands Everyday Skincare - Begin Again Vitamin B3 Serum
Every day is Wednesday in a café with Begin Again (Swifties, IYKYK), one of Bondi Sands' latest forays into skin care. This sensitive skin-friendly serum targets uneven skin tone to brighten and resurface your skin. Its blend utilises vitamin B3 for its skin plumping abilities, zinc for its anti-inflammatory properties and lilly pilly (yes, those little pink berries) a great source of vitamin C that’ll brighten and firm your skin.
$17.95 at Bondi Sands
Face: Skin Physics SALICYLIC ACID + Blemish Control Serum
We totally get it, not everyone's skin can be blemish- free. And while having breakouts is not the end of the world, sometimes you just need a trusty serum to help you feel more at ease. Skin Physics’ blemish control serum utilises salicylic acid to decongest pores, minimise redness and even helps to prevent future breakouts. Aussie lemon myrtle extract helps to control your oil production while a combo of witch hazel and niacinamide work together to soothe and tighten pores.
$29.99 at Priceline
Face: Glow Recipe Watermelon Glow Niacinamide Dew Drops
If you want to feel like a tropical vacay just hit your face this is it! With a wonderful fresh watermelon (antioxidant super ingredient) scent, it’s absolutely 100 per cent full of amazing ingredients to help boost your radiance and moisture.
$65.34 at Cult Beauty Ltd
Face: Embryolisse Hydra-Serum
We all know how chic and effortlessly beautiful French women are, so what are their secrets? Surely it all comes down to their base skin care. And this stunning French beauty must-have has got to be the secret sauce. Aiming to instantly revitalise your skin by boosting much-needed moisture, it’s a formula that heroes hyaluronic acid and white nymphaea, a duo that leaves your skin no choice but to feel (and look) refreshed and replenished. French skin here we come.
$62 at Adore Beauty
Face: Ella Baché Glow Serum Drops
With with Ella Baché Glow Serum you can expect out-of-the-box ingredients, and that’s exactly what this serum delivers. Made with postbiotics, peptides and pearlescent minerals, your skin will be glowy, plumped, deeply hydrated and protected with every use.
$79 at Adore Beauty
Face: Alpha H Vitamin B Serum
This vitamin B5 (niacinamide) serum works overtime to assist your skin in reducing congestion, enhancing the skin barrier and leaving your skin plump. So yep, it’s basically a one-stop serum stop that boosts hydration and banishes not only fine lines but also breakouts.
$39.95 at Alpha H
Hair: Nioxin 3D Night Density Rescue
This powerful antioxidant-packed treatment serum uses new nioxydine24 technology to assist in thickening and strengthening your strands. This rescue serum will be put to the test, and it’ll help you to see less hair breakage and hair fall.
$44.96 (usually $59.95) at Oz Hair and Beauty
Hair: Wella SP Liquid Hair Treatment
Has your hair been taken to the absolute brink from too many salon appointments? Wella’s Liquid Hair Treatment will bring your strands back from disrepair with its ability to essentially reconstruct your hair follicles' fibre. This is done through the incredible combination of amino acids and keratin, which will leave your strands strengthened and resilient.
$83.95 (usually $103.95) at OZ Hair and Beauty