It looks like Beyoncé is launching a hair brand

She's breaking into the beauty game...

Editor / May 17 2023

It's no secret there's been an influx of celebrity beauty ventures recently but Beyoncé bringing out a hair brand is one we can get behind. At least more so than Brad Pitt's ridiculously expensive skin care products.

Yep, the rumours are rife that Queen Bey is hard launching into the beauty industry after a not-so-subtle Instagram post from the singer herself. What can we say, Rihanna's billionaire status is damn inspiring.

Here's everything we know so far... 

When is Beyoncé's hair brand launching?

There is no set date or 'official' confirmation just yet. BUT the clues about Beyoncé's hair brand first came on the 17th of May, alongside the words: "I can't wait for you to see what I've been creating". So signs are pointing to products being announced and available sometime in 2023.

Beyoncé's hair history

In the post teasing the launch, Beyoncé shared that her first-ever job was sweeping hair in her mum's salon. "Destiny's Child got our start by performing for clients while they got their hair done," she wrote – imagine getting rinsed at the basin while they belted out "Say My Name"!

"I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," the statement continued. "I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."

Sounds like hair products in the works to us...


What is Beyoncé's hair brand called?

There have been no signs of a name for the brand yet but we'll be keeping an eye on the singer's Instagram for further clues. The 41-year-old is currently following no other accounts on the platform, so there's potential for a soft launch if it suddenly jumps up a number. Beyoncé has had previous business ventures of various names (eg. Ivy Park activewear and Heat by Beyoncé perfume) but there's no reoccurring theme. We personally think it would be a missed opportunity to ignore her fan base name: Bey Hive.

What products will there be?

Given Beyoncé's history with hair and her personal statement, it's likely the products will cater to textured and Black hair. Fans were quick to comment their want for frizz-taming and edge-slicking products, with one even suggesting a line of wigs. But it's all speculation at the moment and we'll have to wait and see...

How likely is it to come to Australia?

This is a tough one. Usually if a celebrity partners with a global retailer such as Sephora, the products are released worldwide (including Australia). However, we wouldn't be surprised if Beyoncé chooses to be more exclusive. A trip to America may be on the cards...

Main image credit: Getty

Beyoncé's has worked with hair colourist Rita Hazan for years. And recently, she revealed that ashy blonde is out this year...

Samantha McMeekin was BEAUTYcrew's Editor from January 2020 to June 2023. She has worked as a journalist in the beauty and lifestyle industry for over 10 years. In 2019, she was nominated for Best Digital Writer at the BSME Awards for her work on GLAMOUR UK. If you ever meet her in person, she'll probably try to guess which fragrance you're wearing (she's got a humble 60% strike rate).

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