Billboard Music Awards makeup trend: purple eyeshadow

Three ways to wear this flattering eye makeup hue

Beauty Crew Contributor / May 25 2017

Purple: it’s the one eye makeup colour that looks flattering all eye colours and skin tones. Why? Its varying tones from lilac and violet to plum and aubergine aren’t harsh against the skin and leave the eyes positively sparkling. 

Don’t believe us? Take a cue from Hollywood’s starlets on the 2016 Billboard Music Awards red carpet, whose unique purple eye makeup looks will have you ditching your neutral taupes immediately.

Mila Kunis

The look: the gorgeous mum-of-one selected a shimmery lilac eyeshadow to make her hazel eyes pop. By concentrating the colour on her eyelids only and ever-so-lightly underneath her lower lash line, she’s kept the look modern and anything but ‘80s. She’s also used a soft taupe hue on the outer lids’ crease line to further define the look. It’s feminine and flirty, but with a grown-up spin. 
Product pick: COVERGIRL Bombshell Shineshadow in 320 Ooh La Lilac

Meghan Trainor

The look: No doubt taking inspiration from her mermaid-esque sequin bodycon frock, Meghan chose a shimmery aubergine smoky eye to complete her look. By applying a deep plummy hue on the outer corners and a lighter lilac colour on the inner corners, she opened up her eyes, making them appear bright and wide-awake.
Product pick: ALCINA Miracle Eye Shadow in Aubergine 050

Demi Lovato

The look: Breaking away from the traditional black and charcoal smoky eye, Demi added an unexpected pop of purple to the outer edges of her eye makeup. This softens the darkness of the heavy black eyeliner, and contrasts with her brilliant brown eyes.
Product pick: Dior Diorshow Mono Wet & Dry Backstage Eyeshadow in Lilac Mitzah


Image credits: Getty

Cherie is somewhat of a digital dinosaur, having kick-started her beauty writing career back in 2009 at PRIMPED alongside industry expert Zoë Foster Blake. Since then, her words have appeared online and on paper for BEAUTYcrew, POPSUGAR, beautyheaven, New Idea, and Fitness First, while her marketing know-how has helped brands such as L'Oréal Paris, The Body Shop, A’kin, and Dr. LeWinn’s add a journalistic flair to their digital content. She is a vocal advocate for (physical) sunscreen, is rather fond of a bold lip, and is utterly terrible at styling hair.