Busy Philipps’ reaction to her KKW fragrance kit is *everything*

Busy Phillipps - KKW Fragrance

"This is the most exciting thing I've ever done”

Beauty Crew Beauty Writer / August 28 2020

Busy Philipps’ reaction to receiving a KKW Kimoji fragrance kit from Kim Kardashian is quite literally the highlight of our week.

It all started when the actress tweeted that she was secretly hoping Kim Kardashian would send her one of the KKW Kimoji Hearts fragrance packages (you know, the giant chocolate hearts and newly released KKW fragrances that Kim Kardashian has been sending to all her celebrity friends/haters).

“I mean. There’s no reason I would get one but I have been secretly hoping @KimKardashian would send me one of those chocolate hearts with perfume in it so I could bust it open with a tiny mallet,” she tweeted.

And it seems dreams really do come true. Thanks Internet. 

Busy shared a video on Instagram of the moment her “Bae” chocolate heart arrived. And she couldn’t contain her excitement. “Guys. I tweeted last week that I really wanted a giant chocolate heart from @kimkardashian and @kkwfragrance and then THIS WAS DELIVERED TO MY HOUSE TODAY. Thank you @kimkardashian. I don’t know you but this really f—ing made my day.”

In a series of hilarious Instagram stories, Busy literally loses it with the excitement of cracking open the KKW Fragrance press kit. And breaking hearts has never looked so satisfying (or tasty!).

If you aren’t familiar with what’s actually involved in receiving a Kimoji chocolate heart, here’s a quick run down: the lucky recipients are required to use a teeny wooden hammer (included in the package) to break open the chocolate heart, which contains miniature candy hearts and the new KKW Kimoji Hearts fragrance. “This is the most exciting thing I’ve ever done,” Busy exclaims. “Am I overreacting?”

No Busy, we feel you.

The best part? When she tries to describe the KKW scent. “I like it. It’s like vanilla-y,” she explains. “I’m not good at scents. I’m not good when people are like, ‘What do things smell like?’ I don’t know. But it smells good!”

“I’m just going to be here watching Friends, smelling my wrist high off that chocolate. What a night.” You can watch it all hilariously unfold below.


Are you thinking about trying out a new fragrance? Here are a few things to consider before you buy your next signature scent.

What do you think of the KKW Kimoji Hearts fragrance packages? Which celeb’s reaction has been your favourite? Let us know in the comments below.

Image credits: @busyphilipps

Erin Docherty is a Beauty Writer for BEAUTYcrew, Beauty Editor for Women's Health magazine and a Grooming Writer for Men's Health magazine. She has a keen interest in cosmeceutical skin care and is currently working on minimising her 9-step skin care routine – because ain’t nobody got time for that. When she’s not writing about the latest beauty news, or applying copious amounts of serum, you can find her spending all her money in Sephora.