The foundation that’ll leave you luminous for just $20

Designer Brands Luminous Hydrating Foundation

The easy way to master a dewy summer glow

Beauty Writer / February 26 2018

The product

A foundation that’ll give you perfectly dewy skin without breaking the bank? Yes, it’s a thing. Loved by beauty influencers around the world, Designer Brands Luminous Hydrating Foundation gives skin flawless coverage and a natural lit-from-within glow, all for less than $20. Vegan and cruelty-free, this gem is packed with skin-loving ingredients, including green tea, hyaluronic acid and vitamins A, C and E. Ultra-lightweight and super hydrating, it’ll feel like you’re wearing nothing at all.

Our panel of Review Crew® testers put this product to the test.

The panel

Beauty Crew sent the Designer Brands Luminous Hydrating Foundation to women aged between 18 to 44 who are looking for a foundation that delivers naturally radiant and hydrated skin.

The lowdown

Here's what the Review Crew® loved about Designer Brands Luminous Hydrating Foundation:

How dewy it made the skin: Our Review Crew® loved the way this formula worked to illuminate their features. Additionally, many reviewers mentioned that they didn’t have to use their liquid highlighter as the foundation provided all the natural luminosity they needed.

How lightweight it feels: Testers were also impressed by the light formula, with many commenting on how it still provided a buildable and even coverage. Some also mentioned the foundation’s ability to cover problem areas and imperfections without looking cakey.

How perfect it was for everyday wear: Offering a natural and glowing finish, most reviewers found that this was the perfect option for everyday wear.

Good to know: While testers with dry skin were especially impressed with how hydrating it felt on their skin, a few testers found that the foundation wasn’t suitable for oily skin.

The verdict

“This product absolutely blew me away. My skin is combination dry and oily and this foundation gave very even and good coverage, camouflaging imperfections without looking ‘caked on’ or ‘flakey’. It gave my skin a very luminescent glow without looking oily. It has fantastic mileage, which is great if you are like me and don't like to reapply anything but lipstick.”
Pru O
“The Designer Brands Luminous Hydrating Foundation is so amazing. It’s such a lightweight formula, that’s also so buildable and covers all of my freckles (none of my other foundations do this!). As soon as I put it on, my skin looked dewy and glowing and it looked like this the whole day without fading. I would definitely recommend this product to anyone because it’s amazing. This is now my number one foundation!”
Alana K
“I am in love with this foundation! The coverage is amazing – being medium but easily buildable, covering all of my imperfections. The finish is quite dewy but doesn’t look too oily, so I feel that it would work best for dry skin but can still work for people who are slightly on the oily side, like me. It also stayed amazingly throughout the day. I found that a primer helped to prolong the wear of the foundation. Overall it’s amazing and I’ll definitely be repurchasing once I run out!”
Sophie B

The products for this Review Crew® trial have been provided by Designer Brands to Pacific Magazines’ BEAUTYcrew for the purpose of trial and review by BEAUTYcrew members.

Have you tried the Designer Brands Luminous Hydrating Foundation? Tell us what you thought in the comments section below.

*This average star rating is based on 88 reviews and is correct as of 26/02/2018

Erin Docherty is a Beauty Writer for BEAUTYcrew, Beauty Editor for Women's Health magazine and a Grooming Writer for Men's Health magazine. She has a keen interest in cosmeceutical skin care and is currently working on minimising her 9-step skin care routine – because ain’t nobody got time for that. When she’s not writing about the latest beauty news, or applying copious amounts of serum, you can find her spending all her money in Sephora.

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