Back

Fenty Beauty & Rare Beauty close on #blackouttuesday in an act of solidarity

Yes more of this please

By Briar Clark

BEAUTYcrew Beauty Editor / June 03 2020

Yes more of this please

Fenty Beauty and Rare Beauty are leading the pack when it comes to their response to the Black Lives Matter Movement hashtag, #blackouttuesday, that has taken over Instagram on a global scale this Tuesday.

Rihanna has been extremely vocal across both her personal and Fenty brand accounts in her support of the reaction to the murder of George Floyd sharing the following thoughts with her fans:

badgalriri View Profile

For the last few days, the magnitude of devastation, anger, sadness I've felt has been overwhelming to say the least! Watching my people get murdered and lynched day after day pushed me to a heavy place in my heart! To the point of staying away from socials, just to avoid hearing the blood curdling agony in George Floyd's voice again, begging over and over for his life!!! The look of enticement, the pure joy and climax on the face of this bigot, murderer, thug, pig, bum, Derek Chauvin, haunts me!! I can't shake this! I can't get over an ambulance pulling up to an arrest, a paramedic checking a pulse without removing the very thing that's hindering it! Is this that fucking normal??? If intentional MURDER is the fit consequence for "drugs" or "resisting arrest"....then what's the fit consequence for MURDER???! #GeorgeFloyd #AhmaudArbery #BreonnaTaylor

So, it comes as no surprise that Fenty made the choice to shut up shop, and encouraged people to use the day “as a time to reflect and make real change” instead.

"We are not staying silent and we are not standing by.⁣"

"The fight against racial inequality, injustice, and straight up racism doesn’t stop with financial donations and words of support. In solidarity with the Black community, our employees, our friends, our families, and our colleagues across industries, we are proud to take part in #BlackoutTuesday.⁣ Fenty Beauty will NOT be conducting any business on Tuesday, June 2.⁣ This is not a day off. This is a day to reflect and find ways to make real change. This is a day to #PullUp⁣ Black Lives Matter."

fentybeauty View Profile

We are not staying silent and we are not standing by.⁣ ⁣ The fight against racial inequality, injustice, and straight up racism doesn't stop with financial donations and words of support. In solidarity with the Black community, our employees, our friends, our families, and our colleagues across industries, we are proud to take part in #BlackoutTuesday.⁣ ⁣ Fenty Beauty will NOT be conducting any business on Tuesday, June 2.⁣ ⁣ This is not a day off. This is a day to reflect and find ways to make real change. This is a day to #PullUp⁣ ⁣ Black Lives Matter

Selena Gomez made a similar decision, choosing to close down the websites for her personal site and the newly launched Rare Beauty:

“It's our hope that we can all take time to do some introspective thinking about how we can all come together and listen to one another with an open heart and mind. We're also thinking through how we can take action against systemic racism and make change.”

rarebeauty View Profile

To our community, we are going dark tomorrow to take part in #BlackoutTuesday. It's our hope that we can all take time to do some introspective thinking about how we can all come together and listen to one another with an open heart and mind. We're also thinking through how we can take action against systemic racism and make change. The country is long overdue for meaningful changes to our broken society. Black lives matter. #theshowmustbepaused

Do your bit and go shopping. Yep you read that right. Check out the black-owned beauty brands you should be buying.

Main image credit:@fentybeauty

Briar Clark

Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.