Put a reminder in your calendar, Florence By Mills is FINALLY launching a Fragrance
Natural second-skin scent here we come
By Emma Allcock
Beauty Content Assistant / August 21 2023
Millie Bobby Brown recently sat down with Women's Wear Daily for an exclusive look into her latest venture: Florence By Mills’ first perfume release, ‘Wildly Me’. To say we’re excited is an understatement.
The fragrance launches on the site on September 6th, so be sure to sign up for the email reminder (and sneaky early access).
Bobby Brown wanted her brand to represent her generation, with a range of skin care, hair care and makeup all infused with natural skin-loving ingredients. She knows the emphasis Gen-Z places on “understanding what their skin needs” so each of her products give consumers a great overview of what they contain and how they will help their skin.
So when creating a fragrance she was wary of not only its ingredient list but also (obviously) how it smells. Bobby Brown wasn’t allowed to wear fragrance when she was younger and then as she started discovering fragrances she opted for the more natural essential oils. Chic!
‘Wildly me’ has been a self-discovery journey for Bobby Brown, so she opted for fragrance notes that will remind people of a memory or a person, creating a ‘second-skin’ scent.
Expect hints of periwinkle florals over a rich earthy base. The fragrance has also been made using Orphur classified ingredients, meaning it's been certified as using natural, raw materials. All the fragrance-sensitive souls among us are cheering in joy.
As Bobby Brown sees Florence by Mills as a coming of age story, we're excited to continue watching her grow and see what new products are yet to come...
Emma Allcock is BEAUTYcrew's Beauty Content Assistant, advocate of inappropriately Capitalised words, and can honestly talk to a wall if asked. She’s a sunrise chaser and coffee addict aficionado (goes hand in hand with the sunrises). Lover of all things beauty, she doesn’t discriminate, although she’s very partial to her acrylic nails.