Advertorial: There’s no need to put up with a close-enough match
Everyone has their wish list when it comes to the ideal foundation: Some like a dewy, glowing finish, others are all about matte. Some like just a subtle, natural coverage while others want a foundation that will cover up all their imperfections. Some like a little from column A and a little from column B. It’s no wonder it’s so hard for us to find our Holy Grail foundation.
But one thing we can all agree on is the shade needs to be the perfect match for an undetectable, flawless look. No one wants that telltale line around their jaw line, but for many of us we’ve all been there. When your foundation only comes in a handful of shades, you need to compromise a little, unless you can afford to buy a couple of shades and custom mix your own shade every morning. Not keen? We didn’t think so.
When we heard that the iconic Lancôme Teint Idole Ultra Wear foundation was expanding their shade offering to an impressive and all-inclusive 40 shades, we were stoked. We’d be shocked if you can’t find your skin tone match from their new shade range. They’ve not only got you covered from light to medium to tan to dark, but each of these skin colour categories come in a variety of cool, neutral or warm tones.
Consider your colour match problem solved.
As for staying power, this foundation overachieves in that department, too: Back when the iconic foundation launched in 1997, it was the first to guarantee 14 hours of hold. Then it upped the ante with 18 hours, and now… it can last up to 24 hours, which let’s be honest, is so much more longer-lasting than you should ever need on a daily basis, but gives you great piece of mind that you won’t say no to!
*Plus*, this foundation is great for oily skin types - which can often be a tough skin type to find the right formula for. Containing perlite and silica – two oil-absorbing superstar ingredients – it leaves the complexion with a gorgeous semi-matte finish that is the right kind of healthy (read: shine-free but not flat). Dry skin isn’t left out either - the cake-free and flake-free formula will deliver a velvety smooth finish that you’ll adore.
Want to hear what women are saying about this gamechanging foundation? Our Review Crew® panel are more than happy to dish the dirt…
Have you struggled to find your perfect foundation colour match in the past? Does 40 shades sound good to you?! Share your thoughts with us about this Lancôme foundation below!
Main image credit: Getty
Chelsea is BEAUTYcrew’s Contributing Editor. She has a sweet spot for anything that claims to make skin glow and won’t leave the house without a slick of mascara. Chelsea has 10 years of experience as a beauty editor and her words can be found on BEAUTYcrew, Women’s Health, Daily Addict, The Joye and Primped.