And the celebs who made them famous
According to 5000 US millennial shoppers, polled by review site Influenster, Generation Y has spoken out about their favourite beauty trends that have been tried, tested and loved.
Here are the top four trends to make the list, plus our tips for mastering each one.
#1 / Contouring and highlighting
It’s no surprise that contouring and highlighting take the cake for Gen Y’s favourite beauty trend. As one of the easier trends to recreate at home (see our guide on how to contour in just three minutes) the secret to face-shaping is now well and truly common knowledge. With the sculpted cheekbones of Kim Kardashian and the glowing highlighted complexions of Gigi Hadid and Jourdan Dunn proof that these makeup techniques make a big difference, it’s hard to resist taking part in this beauty trend.
#2 / Bold brows
From the over-plucked brows of the ‘90s, we have come out the other side with the likes of Cara Delevingne and Emma Watson –millennial muses that are proving fuller brows are here to stay. The only reason to pick up your tweezers these days is to pluck the strays for the perfect shape. To get the perfect face-framing technique down pat, follow brow expert Amy Jean’s four steps to fuller brows.
#3 / Beach waves
A favourite amongst beauty icons like Blake Lively, Gigi Hadid and Sienna Miller, beach waves continue to be the most popular hair trend on the red carpet. Our curling irons have never worked so hard! This effortless ‘model off-duty’ hairstyle is perfect for second-day wear and suits any hair length. To recreate the beach wave trend at home, watch our how-to video for perfect loose waves.
#4 / Statement lips
From berry to orange and everything in between, statement lips are a trend that everyone can try. While bright lips may seem daunting, Gen Y has proven it’s the perfect makeup look to take you from daytime to night in a flash. See our favourite celebrity statement lips to inspire your next bold move and our how-to guide for picking the best colour to suit your skin tone.
Image credits: Getty
From Kylie Jenner's latest lip kit launch to cutting edge skincare technology, Jordyn has covered all things beauty for titles including BEAUTYcrew, marie claire and beautyheaven. Her words also appear in Harper's Bazaar and Collective Hub.