The one shampoo every blonde needs this summer

Want to say goodbye to brassy strands? Our Review Crew® put this shampoo to the test

Beauty Crew Beauty Writer / October 07 2019

The product  

The fight against brassy tones is a serious struggle for blonde-haired gals, especially in summer when everything seems to be working against you (we’re talking sun, chlorine, saltwater – the whole shebang!). 

To avoid dull, damaged hair and unwanted brassy tones, you’re going to want to reach for a shampoo that is specifically designed to enhance your hair colour and keep it looking fresh, vibrant and glossy for longer.

The new John Frieda™ Violet Crush Intense Purple Shampoo for blondes is one of the latest solutions for eliminating those stubborn yellow and orange tones. It’s an intense violet formula that uses patented technology to combat colour-fade, instantly transforming brassiness into a cool and bright blonde colour.

Our panel of Review Crew® testers put the purple shampoo to the test. 

The panel 

Beauty Crew sent John Frieda™ Violet Crush Intense Purple Shampoo to a panel of women who suffer from dull, brassy blonde hair.

The lowdown

Here’s what the Review Crew® loved about the John Frieda™ Violet Crush Intense Purple Shampoo

Its ability to get rid of brassy tones: Our Review Crew® members raved about how well the shampoo worked on banishing dullness and yellowing, with many commenting on how vibrant and bright their blonde hair looked after just one use. 

How clean it left their hair: Many reviewers were impressed by how clean and fresh the purple shampoo made their hair feel. One reviewer said, “I use most purple shampoos [in] conjunction with a standard shampoo as they don't usually clean your hair very well. However, this shampoo both cleanses and tones the colour of your hair.” 

The subtle scent: Most reviewers were fans of the subtle, clean scent – some even said it left their hair smelling like they had just left the salon.

The verdict

“The John Frieda Violet Crush Intense Purple Shampoo for blondes is a fantastic shampoo for anyone with lightened or highlighted hair. I have streaks of lighter blond through my hair from the sun and found this shampoo to effectively remove unwanted brassy tones and enhance the contrast between the colours in my hair.”
“This is hands down one of the most effective toning shampoos for blondes - and I've tried a lot. I have very light blonde hair prone to quite a lot of brassiness, and this shampoo knocks so much of it out after one go, which is more than I can say for most of the other products I've tried. It's affordable, smells nice, and actually does what it says it will do. What's not to love?”
“I love how soft and clean my hair feels after using this shampoo. With others I often wash my hair with a normal shampoo as well to fully clean my hair. With this, I don't have to!”

Like the sound of this purple toning shampoo? Make sure you read more John Frieda™ Violet Crush Intense Purple Shampoo reviews. 

Do you suffer from brassy tones? Share your thoughts and experiences with us in the comments below.

The products for this Review Crew® trial have been provided by John Frieda to Pacific Magazines’ BEAUTYcrew for the purpose of trial and review by BEAUTYcrew members.

*This average star rating is based on 89 reviews and is correct as of 04/10/2019

Main image credit: Sevak Babakhani

Erin Docherty is a Beauty Writer for BEAUTYcrew, Beauty Editor for Women's Health magazine and a Grooming Writer for Men's Health magazine. She has a keen interest in cosmeceutical skin care and is currently working on minimising her 9-step skin care routine – because ain’t nobody got time for that. When she’s not writing about the latest beauty news, or applying copious amounts of serum, you can find her spending all her money in Sephora.