KKW Skin could officially be on its way

And here’s everything we know

Digital Beauty Editor / August 26 2020

She’s conquered makeup, aced fragrance, and introduced us to a whole world of body luminiser we didn’t even know existed, but it appears Kim Kardashian West’s beauty work is still far from done – in fact, her latest move suggests she may also be getting her hands into the skin care game.

Yep, according to TMZ, a trademark for ‘KKW Skin’ inclusive of a whole slew of skin care products seems to indicate that Kardashian West is swapping contour sticks for cleansers, a natural move considering the massive success of her KKW Beauty range (as well as that of sister Kylie Jenner’s Kylie Skin line).

Kardashian West, however, may be going in a slightly different direction to Jenner’s online-and-at-Ulta-only approach – a second filing with the U.S. Patent and Trademark Office included a mention of ‘retail store services’, alluding to the fact that a brick-and-mortar KKW Skin store could also be on the cards. Imagine a whole shop decked out in KKW’s signature nude shade – chic, no?

As for what we can expect from the lineup, the world is Kardashian’s oyster based on the trademark – it includes everything from cleansers, toners and scrubs to treatment products like serums, balms, masks and oils. There’s even mentions of peels and powders – shoutout to Kardashian for being all over the freshest formulas; we love to see it.

Our personal product wish, you ask? A sheet mask with Kardashian West’s iconic cry face printed onto it. We’ll be sure to slide into her DMs with that dynamite idea…

Main image credit: @kimkardashian

Big fan of celeb beauty lines? Here's everything you need to know about Selena Gomez's Rare Beauty launch...

Related tags