Here’s what we know
If you don’t have your own makeup collection are you even a celebrity? No. The answer is no. While everyone who’s anyone seems to have their own beauty brand (in the last weeks we’ve seen J.Lo AND Kris Jenner release their own products), we still can’t help but get excited to see what each celeb has in store, especially when that celeb is Lady Gaga.
Word on the street/interwebs tells us that Lady Gaga’s company, Ate My Heart Inc. (she’s so damn cool) has reportedly secured a trademark for the cosmetics collection “Haus Beauty.” Yep. It sounds very Lady Gaga and it’s very likely we’ll want *everything* she’s selling.
By the sounds of things, we may be spoilt for choice because it seems like there’s actually a helluva collection in the works! According to the U.S. Patent and Trademark office, Haus Beauty will be selling ALL of the beauty things. From foundation and cheek colours to brow products, lipsticks, balms and glosses, the makeup list looks particularly gigantic and we think we may need to start saving our monies ASAP.
Haus of Beauty has also reserved the right for skin care products such as moisturiser, body scrubs, hand creams, sunscreen, and self-tanners. While there’s no guarantee all of these products are on the cards, we certainly have our fingers crossed for a skin care line, too!
And it appears Lady Gaga has actually been dropping subtle little hints on her Instagram account this whole time, posting stunning makeup looks with the hashtags #haus #hausofgaga and #hauseditorials. Nicely played, Gaga.
While we don’t have specific details just yet, we’ll keep you posted when we hear more.
What products would you like to see in Lady Gaga’s Haus of Beauty collection? Let us know in the comments below.
Main image credit: Getty
Inset image credit: @ladygaga
Erin Docherty is a Beauty Writer for BEAUTYcrew and a Grooming Writer for Men's Health magazine. She has a keen interest in cosmeceutical skin care and is currently working on minimising her 9-step skin care routine – because ain’t nobody got time for that. When she’s not writing about the latest beauty news, or applying copious amounts of serum, you can find her spending all her money in Sephora.