The lipstick staples your beauty kit could be missing

Loreal Colour Riche lipstick reviews

Here’s what our Review Crew® thought of L'Oréal Paris Colour Riche lipsticks

Beauty Crew Editor / May 25 2017

The product

The L’Oréal Paris Colour Riche lipstick range isn’t what one would call limited. Featuring over a whopping 40 shades in three different finishes, there's literally a L'Oreal Paris Colour Riche lipstick (or four) for everyone. We sent three lipstick wardrobe staples to our Review Crew®: Coco Rico (red), Beige Anu (nude) and Magnolia Irreverence (pink).

The panel

Beauty Crew sent L’Oréal Paris Colour Riche lipsticks to a panel of women aged 25 to 54 looking for their perfect lipsticks in a range of finishes and colours.

The lowdown

Here's what the Review Crew® loved about L’Oréal Paris Colour Riche lipsticks:

How great the shades were: While the Review Crew® testers didn’t trial every shade in the range, they were incredibly impressed with the three colours they were sent. They were complimentary of the pigmentation and pay-off, with many mentioning they’d found their go-to nude, THE red lipstick, and the pink that would pep up tired skin. 

Editor note: Beauty Crew’s Carli is also a fan of Coco Rico, with the shade being a handbag staple for her. 

How comfortable their lips felt: Many reviewers noted that the lipstick glided easily onto lips, leaving a finish that wasn’t drying, heavy, or uncomfortable. Testers commented that their lips felt moisturised and soft while wearing the lip colours – including the matte red lipstick. 

How good the packaging was: Reviewers were quick to praise the elegant packaging that made a budget-friendly product look premium, and they also appreciated the packing was functional with the lid clicking into place, meaning they could rest easy knowing it wouldn’t come off in their handbag.

Good to know: Some did comment that they needed to reapply after eating or drinking coffee or tea, but were mostly happy that the lipstick seemed to last around three to four hours. 

This may not be for you if: You prefer unscented lipsticks. Many testers noted the lipstick does have a fragrance, but some found it faded after application.

The verdict:

“Loved them! I have been using glosses for years and haven't even looked twice at a lipstick but am now a convert! These had staying power, left a nice lasting colour after they wore off and was nice and conditioning on my lips. I highly recommend these to anyone looking for a change.”
Review Crew® Member
“A very luxurious lipstick, without the expensive price tag! With elegant packaging and a formula that just glides on, this product has become a staple in my make-up bag.”
Review Crew® Member
“Most lipsticks don't last very long on my lips as I tend to have very dry lips most of the time and even struggle to find good lip balms. These however, felt lovely and more importantly, they looked beautiful - no sign of the dryness and cracks underneath. The colours I received were amazing and I enjoyed wearing all of them.”
Review Crew® Member

Want to know what more women are saying about this lipstick? Read more reviews for L’Oréal Paris Colour Riche lipstick.


The products for this Review Crew® trial have been provided by L’Oréal Paris to Pacific Magazines’ BEAUTYcrew for the purpose of trial and review by BEAUTYcrew members.

Carli was BEAUTYcrew’s Editor from launch in 2016 until May 2020. You can find her words right here on BEAUTYcrew, and previously on beautyheaven.