Louis Vuitton is launching a range of fragrances

Add these designer spritzes to your wish list

Beauty Crew Beauty Editor / May 25 2017

Just like with the launch of the iconic monogram print in 1896 and the release of the fashion-staple Alma bag in 1955, Louis Vuitton is set to launch a line of must-have fragrances that are sure to make history once again.

They may seem to be following in the footsteps of other fashion houses like Dior and Givenchy, but it’s not actually the first time Louis Vuitton has releases fragrances; 1927 saw the launch of ‘Heures d’Absence’, followed by ‘Je Tu Il’ in 1928, and lastly with ‘Eau de Voyage’ in 1946.

After a 70-year hiatus, we’re sure that Louis Vuitton’s creative director Nicolas Ghesquiére will make a splash with his fragrance creations. Since launching success after success when he was at the helm at Balenciaga (remember the gorgeous floral with a twist, Balenciaga Balenciaga Paris, when it came out in 2008?), he took the reigns at Louis Vuitton (back in 2013), and is about to make his mark in the beauty-sphere yet again. 

This time, however, Ghesquiére has enlisted French perfumer Jacques Cavallier-Belletrud to help him create a range of signature scents; Cavallier-Belletrud is the same genius who developed numerous popular spritzes such as Giorgio Armani Acqua di Gio and Issey Miyake L’eau d’Issey. The reason why these two were so popular? Cavallier-Belletrud is known for using a synthetic molecule called “watermelon ketone”, which smells light, airy and aqueous - which we’re sure played a huge part on the trend of fresh aquatic perfumes that came about in the 90s.

I went on an emotional journey, and then filled bottles with those emotions.
Jacques Cavallier Belletrud
/
Louis Vuitton
Maître Parfumeur

Perhaps this note will make an appearance in the range? We’re still yet to find out however what we do know is that there will be scents featuring notes of tuberose, Grasse jasmine and Grasse roses… after all, that’s what Cavallier-Belletrud requested to be planted at the iconic gardens of ‘Les Fontaines Parfumées’, where the fragrances will be developed.

These fragrances have been in the making for four years, and will finally be launched globally in stores in September 2016. Stay tuned as we find out more.

 

Main image credit: Instagram

 

Iantha is BEAUTYcrew's Beauty Editor, and has been part of the team since the site launched in 2016. Besides pinot noir, she has a healthy obsession with fake tan smell, wispy false lashes and CND Shellac in the shade Romantique. Her words and styling can also be found in Virgin Australia Voyeur, Women's Health, and previously in SHOP Til You Drop and Cosmopolitan.