Madison Beer is the new face of Fenty Beauty

“I idolise Rihanna”

BEAUTYcrew Beauty Editor / August 31 2022

Rihanna may have her hands full with a newborn baby but that doesn’t mean she’s taking time off.

The arrival of Fenty Hair is on the horizon, and Fenty Beauty’s just named a new face for the brand alongside Outerbanks star Madison Bailey

Yep, that’s right, there’s a new kid on the Fenty Beauty block and their name’s Madison Beer.

In a press statement, the singer spoke on the collaboration and said: “I idolise Rihanna and knowing that she created Fenty Beauty to make beauty more accessible to people of all different skin types and tones is a perfect example of why.”

"I use Fenty throughout my routine from foundation and contour, to bronzer and lip colour,” she went on to say. “To be asked to be a part of this amazing community she’s created was a real ‘pinch me’ moment.”

Image credit: @madisonbeer

Beer shared a behind the scenes look at Fenty Beauty makeup artist Priscilla Ono’s work for her new “Dangerous” music video via Instagram

“Dangerous xx. Lovely day shooting this video, big thanks to @fentybeauty for makin me a #fentyfacepartner using #eazedrop on set,” said Beer in the caption. 

Personally, we can’t wait for official campaign images of Beer’s collaboration with Fenty Beauty. Lucky we’re patient…

In other news? Everyone’s favourite pop princess is up to something… This is the hidden message behind Taylor Swift's 2022 VMAs look.

Main image credit: Getty

Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.