Everything we're shopping in the Merit Beauty Black Friday sale

Fact: The people love Merit Beauty — from celebrities like Aimee Lou Wood to Beauty Editors like us.

Skin-centric, vegan, and cruelty-free, Merit's products are impossible to mess up that have been designed with real people in mind. And now the viral makeup brand is offering loyal customers 20 per cent off everything (even already discounted products), plus a free card case with every order until December 1st. 

Made with 100% aluminium, the limited edition accessory comes with blotting papers — perfect for when you want to minimise shine without ruining your makeup. But it can also be conveniently repurposed as a card holder.

"It’s the kind of accessory that’s made to be held onto — and only gets better with time," the brand shared via the Merit website.

The best Merit Black Friday sale deals in 2025

Merit Five Minute Morning

usually $329, now on sale for $225.60 at Merit Beauty

The five minute morning collection contains everything you need to create Merit's signature minimal makeup look in just five minutes. There's a complexion perfecter, blush, mascara, brow pomade, highlighter, lip oil and the brand's best-selling blending brush to try. 

Key features:

1 x The Minimalist Perfecting Complexion Stick
1 x Flush Balm Cheek Colour
1 x Shade Slick Tinted Lip Oil
1 x Brush No.1 Blending Brush
1 x Day Glow Highlighting Balm
1 x Clean Lash Lengthening Mascara
1 x Brow 1980 Volumising Pomade 

Available at:

usually $329, now on sale for $225.60 at Merit Beauty

Merit The Bestsellers Set

usually $214, now on sale for $154.40 at Merit Beauty

Merit's The Bestsellers Set contains the brand's best-selling essentials in both full and travel sizes (read: blush, foundation, mascara, serum and perfume), and you can save over $70 on the set right now.

Key features:

1 x Flush Balm Cheek Colour
1 x The Minimalist Perfecting Complexion Stick
1 x Clean Lash Lengthening Mascara
1 x Great Skin Serum Instant Glow Serum
1 x Retrospect L’extrait De Parfum 

Available at:

usually $214, now on sale for $154.40 at Merit Beauty

Merit The Minimalist

usually $61, now on sale for $48.80 at Merit Beauty

Looking for a skin tint that perfects your complexion, but still feels breathable on the skin? This complexion stick creates light-to-medium coverage that can be used in your skin shade as a foundation or three shades deeper as a contour.

Key features:

Available in 30 shades
Light to medium breathable coverage
Enriched with moisturising fatty acids 
Infused with soothing sea daffodil extract 
Can be used in your skin shade as a foundation or three shades deeper as a contour

Available at:

usually $61, now on sale for $48.80 at Merit Beauty

Merit Flush Balm

usually $48, now on sale for $38.40 at Merit Beauty

Merit's Flush Balm is your greatest weapon in the fight against blush blindness. The sheer formula makes it almost impossible to go overboard, creating a wash of natural-looking, glowy cheek colour. 

Key features:

Available in 13 shades
Lightweight buildable formula
Long-lasting glowy finish
Microfine pigment powders create a sheer wash of natural-looking colour
Enriched with conditioning vitamin E 

Available at:

usually $48, now on sale for $38.40 at Merit Beauty

Merit Shade Slick

usually $38, now on sale for $30.40 at Merit Beauty

Can't decide between your favourite lip oil and lip gloss? These plant oil infused glosses should be in your makeup bag, handbag, car and wherever you like to touch up.  

Key features:

Available in 12 shades
Available in classic, sheen and gelée finishes
Classic: Buildable, natural-looking colour, infused with rosehip oil, shea butter, grapeseed oil, and jojoba oil
Sheen: Lightly pigmented colour with a pearlescent finish, infused with plant-derived squalane and quinoa seed oil
Gelée: Sheer, bare-lip finish, infused with pH-sensitive, staining blooming pigments, plant-derived squalane and quinoa seed oil

Available at:

usually $38, now on sale for $30.40 at Merit Beauty

Merit Solo Shadow

usually $42, now on sale for $33.60 at Merit Beauty

If you've never been able to master eye shadow then you need to try Merit's foolproof cream to powder formula. It's sheer and buildable so you can easily swipe on the eye colour with your finger or blend in 10 seconds with a fluffy brush if you're more confident.

Key features:

Available in 14 shades
Available in sheen and matte finishes
Buildable cream-to-powder formula
Sheer finish that can be layered for a more intense look
Infused with chamomile and calendula extracts, magnolia bark extract, peptides, and sunflower seed oil

Available at:

usually $42, now on sale for $33.60 at Merit Beauty

Merit Bronze Balm

usually $48, now on sale for $38.40 at Merit Beauty

Looking sun-kissed doesn't have to be harmful for your skin, forget the risk of sunburn or looking orange, and layer up this sheer cream formula for a natural-looking bronzed glow instead. 

Key features:

Available in five shades
Sheer, buildable cream formula
Creates natural warmth and soft definition
Blendable formula, second-skin finish
Enriched with moisturising fatty acids 

Available at:

usually $48, now on sale for $38.40 at Merit Beauty

Merit Signature Lip Liner

usually $38, now on sale for $30.40 at Merit Beauty

Like a more natural-looking lip liner? This sheer, buildable formula has a natural satin finish that blends easily for a simple go-to lip look you don't have to overthink to get right. 

Key features:

Available in eight shades
Sheer, buildable colour
Natural satin finish
Enriched with antioxidant-rich pomegranate and jojoba complex 
Retractable tip
Built-in sharpener

Available at:

usually $38, now on sale for $30.40 at Merit Beauty

Main image credit: @merit

Love a makeup sale? This is sverything our editor is copping in the Charlotte Tilbury Black Friday sale.