We love men who aren’t afraid to throw away the toxic masculinity and admit they're just as into beauty as their female counterparts.
So when we found out that LOOKFANTASTIC had gathered the Google search data of Australian men to see just exactly what it is they’re looking for when it comes to all things beauty, grooming, hair care and even sexual health, we have to admit our ears did prick up a bit.
Keen to know what’s going on in the heads of the men that walk among us everyday? Honestly, same…
With male beauty searches from the last year hitting the millions, let’s take a gander at the 10 beauty brands Australian men are feening for.
Skinstitut - 217,200 searches
Made right here in Australia, Skinstitut is known for delivering in-clinic level results at affordable prices. A mainstay in skin clinics across the country, this dermatologist-approved range of skin care goodies targets a myriad of skin issues utilising quality active ingredients. Dive into the brand’s offerings and sample one of their top sellers like the Skinstitut Glycolic Scrub 14%, Skinstitut Gentle Cleanser, and Skinstitut Retinol.
FOREO - 118,800 searches
Specialised facial treatments aren’t just for the ladies y’know. Swedish skin care tech wizards FOREO deliver quality at-home treatments that promote your best skin and a bit of well-deserved self-care. Instill skin with a healthy glow by pairing the hyaluronic and red algae-infused FOREO UFO™ Make My Day Hydrating Activated Face Mask with the gym-bag friendly FOREO UFO™ Mini Professional Skincare Infusion. Or snatch those cheekbones and jawline with a face-sculpting sesh using the FOREO BEAR™ Microcurrent Facial Toning Device.
Christophe Robin - 97,200 searches
He’s a man who knows a thing or two about good hair. French hair aficionado Christophe Robin’s luxurious hair treatments target everything from dry scalp to frizzy, dehydrated strands, and the Parisian has even managed to completely change the game when it comes to easy-to-use hair colour. Enjoy never-ending good hair days with some of his best-sellers like Christophe Robin Cleansing Purifying Scrub with Sea Salt, Christophe Robin Regenerating Mask with Rare Prickly Pear Oil and Christophe Robin Cleansing Volumising Paste.
Medik8 - 97,200 searches
Medik8 has managed to create some intensely active-infused products and we love the treatment-focused brand for it. Banish persistent acne and the first signs of ageing with their best-selling Medik8 Crystal Retinal 6 or try a natural vitamin-A infused alternative like their new Medik8 Bakuchiol Peptides. Like to keep your skin care routine simple? You can’t go past the Medik8 Surface Radiance Cleanse for a fresh face.
ASAP - 79,200 searches
ASAP skin care brings cosmeceutical in-clinic results straight to your bathroom with a range of products that have attained cult status the world over. Snag one of their buzzworthy picks like the brand’s famous asap super B complex, asap daily facial cleanser or asap liquid platinum. Clear skin awaits…
LELO - 64,800 searches
Sexual health and wellness brand LELO may have a plethora of toys geared towards the ladies but that doesn’t mean there isn’t a bit of something for everyone. Enjoy fun-time with the brand’s innovative natural latex condoms – depending on what you’re working with there’s LELO HEX Condoms Original or LELO HEX Condoms Respect XL. And why not pick up some of the brand’s multi-purpose LELO Personal Moisturiser while you’re at it.
Wahl - 64,800 searches
Perfect those at-home barbery skills with some of Wahl’s hair tools or relax those tired muscles with one of their personal massagers. The Elite Pro Barber Hair Cutting Kit has all your basic hair cut necessities or get fancy with it using the 18K Gold-Plated Superior Performance Lithium Ion Grooming Kit. Or (our personal favourite), work out any muscular kinks with a deep tissue massage using the Heat & Ice Massage Gun.
Silver Bullet - 52,800 searches
SIlver Bullet may be known for their incredible hot hair styling tools like the Silver Bullet Keratin 230 Ceramic Wide Plate Straightener but the brands not just for the long-haired lads, no. In fact, the brand has a few excellent grooming tools too, like the Silver Bullet Hyper Speed Trimmer and the Silver Bullet Smooth Rider Clipper.
Weleda - 52,800 searches
OG’s of natural skin care, body care and everything in-between, Weleda is an excellent pick for our eco-conscious kings who don’t want to have to worry about the impact their beauty products are going to have on the environment as well as their fine selves. You can’t go wrong with the brand’s cult Weleda Skin Food or their lighter formulation Weleda Skin Food Light. Though we must insist you freshen up those smackers with the Weleda Skin Food Lip Balm.
Depot - 43,200 searches
Grooming tools for the modern gentleman, Depot AKA the male tools company, specialises in some seriously chic looking products. Sample some of the brand’s best to whet your appetite before diving into the rest of the range like Depot No.905 Oriental Soul Eau de Parfum, Depot No.301 Matt Paste, or Depot No.102 Anti-Dandruff and Sebum Control Shampoo.
Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.