The new-gen lipsticks to snag on National Lipstick Day

Deals, deals, deals baby

BEAUTYcrew Beauty Editor / July 29 2021

Guess what folks? Great news – it’s bloody National Lipstick Day on the 29th of July!

Whether you’re a voracious lipstick fan or you’re new to all things lip colour, it’s a great time to take advantage of all the great deals flying around ATM and nab a new lipstick.

Lucky for us, our favourite beauty brands have really been pulling out all the stops when it comes to reformulating and revivifying the classic category, meaning there’s a wealth of boundary-defying lippy options out there – here are seven new-gen lipsticks to snag on the day.

VAPOUR BEAUTY High Voltage Lipstick

Freshly landed from the US, Vapour Beauty is finally stocked at Sephora Australia meaning you can now enjoy the brand’s cruelty-free lipstick at your leisure. The high-pigment formula is available in matte and satin finishes and is also free from nasties like petroleum, polybutene, silicone, dimethicone or polyacrylamide. 

$46 at Sephora

MILK MAKEUP Lip & Cheek Blush Mini

Desperate times call for desperate measures; such as living during a global pandemic and having a boatload of beauty products to get through. Relieve the stress from your first world problems with a 2-in-1 lip and cheek combo like this handy mini. Vegan, cruelty-free and gluten-free, this hydrating formula includes moisturising winners like mango butter, avocado oil, and apricot oil.

$28 at Sephora

BITE BEAUTY Power Move Hydrating Soft Matte Lipstick

Clean makeup brand Bite Beauty just dropped this hydrating soft matte formula and if they’re past lipstick collections are anything to go by, this will be going straight in our handbag post-purchase. Nourishing cocoa butter is blended with tapioca pearls and fatty acid waxes for a velvety smooth finish that won’t feather throughout the day.

$42 at Sephora

M.A.C Cosmetics Lustreglass Lipstick

National Lipstick day is the perfect time to sample M.A.C’s new lustreglass lipstick; a sheer-shine finish lipstick infused with hydrating natural oils. The brand is offering a free full-size M.A.C lipstick in the cult-fave shades ‘Chili’, ‘Whirl’ or ‘Mocha’ with any purchase made from July 29 to August 3 (plus, free shipping with orders over $50).

$30 at M.A.C Cosmetics

BOBBI BROWN Crushed Shine Jelly Stick

Get your hands on BB’s Crushed Shine Jelly Stick before it sells out on National Lipstick Day. The brand is offering 15 per cent off all lip products for Christ's sake (and a free makeup pouch if you spend more than $130). The ultra-moisturising, sheer lip colour is a no-brainer for creating that just-ate-a-popsicle look we all love.

$47 at Bobbi Brown

Charlotte Tilbury Tinted Love

We can’t get enough of tints, especially at a time when we can’t bother with all the faff and fuss of reapplication. This hyaluronic acid and vitamin E infused lip tint can be blended into the apples of cheeks too for an invigoration of colour.

$49 at Charlotte Tilbury

DEAR DAHLIA Sensuous Matte Lip Suit Liquid Lipstick

If you’re over the drying formulas of traditional liquid lipsticks, then we suggest snagging Dear Dahlia’s offering in the category. Ultra-hydrating and flexible thanks to ​​Air-Fit technology, you can count on this pick to deliver high-impact colour without all the discomfort and cracking you’d expect from ol’ liquid lipstick formulas of yore.

$48 at Sephora

Now that you’ve nabbed yourself some new-gen lipstick let’s get you acquainted with a new classic. Here’s how to nail the ‘relaxed red lip’ trend.

Main image credit: @bitebeauty

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).