Guess what folks? Great news – it’s bloody National Lipstick Day on the 29th of July!
Whether you’re a voracious lipstick fan or you’re new to all things lip colour, it’s a great time to take advantage of all the great deals flying around ATM and nab a new lipstick.
Lucky for us, our favourite beauty brands have really been pulling out all the stops when it comes to reformulating and revivifying the classic category, meaning there’s a wealth of boundary-defying lippy options out there – here are seven new-gen lipsticks to snag on the day.
VAPOUR BEAUTY High Voltage Lipstick
Freshly landed from the US, Vapour Beauty is finally stocked at Sephora Australia meaning you can now enjoy the brand’s cruelty-free lipstick at your leisure. The high-pigment formula is available in matte and satin finishes and is also free from nasties like petroleum, polybutene, silicone, dimethicone or polyacrylamide.
$46 at Sephora
MILK MAKEUP Lip & Cheek Blush Mini
Desperate times call for desperate measures; such as living during a global pandemic and having a boatload of beauty products to get through. Relieve the stress from your first world problems with a 2-in-1 lip and cheek combo like this handy mini. Vegan, cruelty-free and gluten-free, this hydrating formula includes moisturising winners like mango butter, avocado oil, and apricot oil.
$28 at Sephora
BITE BEAUTY Power Move Hydrating Soft Matte Lipstick
Clean makeup brand Bite Beauty just dropped this hydrating soft matte formula and if they’re past lipstick collections are anything to go by, this will be going straight in our handbag post-purchase. Nourishing cocoa butter is blended with tapioca pearls and fatty acid waxes for a velvety smooth finish that won’t feather throughout the day.
$42 at Sephora
M.A.C Cosmetics Lustreglass Lipstick
National Lipstick day is the perfect time to sample M.A.C’s new lustreglass lipstick; a sheer-shine finish lipstick infused with hydrating natural oils. The brand is offering a free full-size M.A.C lipstick in the cult-fave shades ‘Chili’, ‘Whirl’ or ‘Mocha’ with any purchase made from July 29 to August 3 (plus, free shipping with orders over $50).
$30 at M.A.C Cosmetics
BOBBI BROWN Crushed Shine Jelly Stick
Get your hands on BB’s Crushed Shine Jelly Stick before it sells out on National Lipstick Day. The brand is offering 15 per cent off all lip products for Christ's sake (and a free makeup pouch if you spend more than $130). The ultra-moisturising, sheer lip colour is a no-brainer for creating that just-ate-a-popsicle look we all love.
$47 at Bobbi Brown
Charlotte Tilbury Tinted Love
We can’t get enough of tints, especially at a time when we can’t bother with all the faff and fuss of reapplication. This hyaluronic acid and vitamin E infused lip tint can be blended into the apples of cheeks too for an invigoration of colour.
$49 at Charlotte Tilbury
DEAR DAHLIA Sensuous Matte Lip Suit Liquid Lipstick
If you’re over the drying formulas of traditional liquid lipsticks, then we suggest snagging Dear Dahlia’s offering in the category. Ultra-hydrating and flexible thanks to Air-Fit technology, you can count on this pick to deliver high-impact colour without all the discomfort and cracking you’d expect from ol’ liquid lipstick formulas of yore.
$48 at Sephora
Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.