On New Year’s Day, Fenty Beauty did the world a solid by dropping their new Pro Filt'r Instant Retouch Concealer to help us all collectively cover up that New Year’s hangover.
In true Fenty Beauty style, the concealers were released in 50 different shades, catering to a wide range of skin tones. Because it’s 2019 and *everyone* should be able to match their makeup to their skin.
Rihanna herself posted the playful launch to Instagram, along with the caption “We got #THECURE to your #newyearseve hangover! On January 11, we’re dropping 50 brand new shades of creamy, creaseproof, and longwearing #PROFILTRCONCEALER!"
In the short clip, the star says, "So as long as you know your Pro Filte'r shade, we have a corresponding concealer to match. And you don't even have to figure it out." Yep they’ve taken the most annoying part of purchasing a concealer out of the equation. Good one, RiRi.
While we know how much of a hit the award-winning Pro Filt’r Foundation was, how did the new addition shape up? Is it really worth the hype? Well, it has now officially hit stores in Sephora Australia, and the Internet has been doing A LOT of talkin’.
And we can confirm: People are absolutely *frothing* over Pro Filt'r Instant Retouch Concealer.
Just check out some of the action it’s received on Twitter:
And our personal fave:
A long-lasting, non-creasy formula that actually looks natural? Fenty Beauty, you have delivered.
While it was a massive hit among most fans, there were also a few negative reviews:
We guess you can't win them all, but overall it seems like the concealer will reach cult status just like the foundation.
Want to take a squiz at some more new beauty products? Kick off the new year with these shiny new beauty buys that just launched.
Are you excited to try the new Pro Filt'r Instant Retouch Concealer? Let us know in the comment section below.
Main image credit: Getty
Erin Docherty is a Beauty Writer for BEAUTYcrew. She has a keen interest in cosmeceutical skin care and is currently working on minimising her 9-step skin care routine – because ain’t nobody got time for that. When she’s not writing about the latest beauty news, or applying copious amounts of serum, you can find her spending all her money in Sephora.