Product of the week: Shu Uemura Straightforward

The leave-in hair that’ll save you time

Beauty Crew Beauty Editor / May 25 2017

What it is: Shu Uemura Straightforward Time-Saving Blow Dry Oil

Why you need it: A product that promises to improve the health of your hair and speed up the hair-drying process? Just take our money now. Perfect for medium-to-thick hair, this game-changer works to decrease frizz, improve shininess (like you’ve just visited a salon) and simply make blow-drying a dream. In fact, according to a survey conducted by Shu Uemura, the oil was shown to halve the amount of time and effort it took to dry hair.

What you need to know: Don’t be scared by the fact that it’s an oil. The black cumin oil formula actually comes in the form of an airy spritz, making it not only mess-free to use, but the special nozzle makes sure the oil is distributed lightly, lessening the chance of you overdoing it.

How to use it: Towel-dry your hair (press gently, don’t rub), and spritz the product from your mid-lengths to ends. For best results, don’t forget to gently comb through the product with your fingers to spread the product evenly. Then, section your hair, blow-dry as you usually would, and let the compliments roll in.

Iantha is BEAUTYcrew's Beauty Editor, and has been part of the team since the site launched in 2016. Besides pinky-nude nail polish and wispy false lashes, she has a healthy obsession with face masks and skin care ingredients. Her previous work can be found in Virgin Australia Voyeur, Women's Health, and SHOP Til You Drop.