This is my go-to foundation, even though it’s not really a foundation. It’s a CC Cream but it’s buildable, but it’s never going to give you full coverage if that’s what you’re looking for. What it will give you is a gorgeous natural skin-like dewy finish that evens out your skin tone. It’s obviously great for a casual day look, but it’s good enough to double as a night time foundation, too. I just build it up a bit more. I prefer a more natural look that lets my skin show through, and this does that while also giving me a vibrant even finish.
I find it applies best with a damp beauty blender, and I use a concealer for under my eyes and any spots that need that extra coverage that this won’t take care of, but at my age, concealer is going to be a must with any base I’d choose, so I don’t see that as a failing in this product. Works well with my dry skin and has good lasting power. I can get some mild dryness over the long haul, but that’s my skin, and I’m working on that. So I don’t set this with powder, but it sets well and lasts well without it if you do have those dryness issues.
It doesn’t streak and the colour matching is great for fair to medium skin tones. Not sure about darker skin tones as it doesn’t have an extensive range to choose from which is one of the things they’ll hopefully improve upon.
Highly recommend this CC cream. It’s the best of it’s kind that I’ve tried, and there’s a lot of product in the tube with an easy to use pump dispenser. I get so many compliments when I use this product that I tend to use it nearly all of the time. I just love what it does for my skin. I also love that it’s cruelty-free and that it has an SPF50 built into it. Such a time and hassle saver. This stuff totally lives up to its name.
This is a realy excellent product! I procrastinated buying it for a really long time because it was hyped up so much and I thought that because it was just a CC cream it wouldn't really do much - how wrong I was! This is an excellent product particularly for skin like mine that is ageing and combination oily/dry.
This product goes on beautifully smoothly, evens out the skin tone naturally without looking like a "full face of makeup" and has a nice, dewy finish that makes skin look and feel like it's healthy and hydrated. The perfume is a lemon/citrus scent which is really pleasant and is yet another feature that sets this apart from all other CC/BB creams out there. It has a wealth of healthy ingredients including collagen, peptides, niacin, hyaluronic acid, antioxidants, vitamins and a SPF 50+ physical UVA/UVB sunscreen. I found application works best with either your fingertips or with a beauty blender (not so much a brush).
Having both the 50+ UVA/B physical sunscreen AND anti-ageing ingredients it can be used by itself without your usual moisturiser and sunscreen underneath which means less product buildup on your face, saves time and effort and adds to the natural finish.
- great amount of product in the tube and a pump applicator
- hydrating formulation
- long lasting, natural, dewy finish
- can be sheer or built up for a fuller coverage
- healthy skin ingredients,and cruelty free
- reasonable price point
- Will not suit those looking for true full-coverage or a matte finish
An excellent product that lives up to expectations and gives a dewy skin-like finish. Fully suited to ageing, combination skin for a really natural look.
I was very excited to try a sample of this at my local cosmetic store. I love that it is free of any parabens. The things I didn’t like about is, it doesn’t provide much of any coverage. I realize it’s a CC cream but I would expect some type of coverage. It also made my face feel greasy. Although I know a lot of people who like this, I am not planning on purchasing a full size of this cream.
I love this CC cream. Especially that it has SPF 50 and doesn’t give you a white cast, or make you feel like your wearing a heavy sun block. It has a comforting medicinal smell, which makes me feel like I’m doing something beneficial for my skin each time I put it on. I like the coverage it provides, as on my skin it covers like a good foundation but with the natural look of perfect skin.
I have the ‘light’ shade and I find it the perfect natural colour, not too orange not to cool, just a very flattering neutral. I find that it also wears nicely throughout the day.
I would recommend this to anyone that wants a CC cream with the perfect coverage, that looks natural and that is looking for a high SPF. I think this is an excellent choice for summer as it’s not heavy on the skin and protects you from the damaging rays.
I recently bought a travel size version of this and I think it is one of the best cc creams I have tried. It gives me a light coverage, but more than a normal cc cream does, helping to even out my skin tone and cover redness. It has a thicker consistency than other cc creams that I’ve tried, applies evenly with a buffing brush or beauty blender, and doesn’t leave streak marks. I don’t use a primer with it and it lasts throughout the whole day. For extra coverage I use a concealer under my eyes and around my nose to brighten and cover extra redness that the cc cream does not give me. It has a light scent, not unpleasant. I will definitely be buying this in the full size, I have the shade light but will probably get a sample in fair.
I have dry skin, I like about medium coverage and something quick because I am a student and dont have time for fussing in the morning. This applies well with all methods. I will use my fingers, a beauty sponge, and sometimes a brush, and will all methods I get the same result. It goes on smoothly, and leaves my skin looking smooth and fresh. It has a dewy finish and I usually set it with a light powder. The dew still shines through after i powder, which I enjoy. It does not enhance my dryness, although it does cling slightly, however everything does on me. Out of all of my foundations, this is my favorite. It lasts thoughout the day, and still makes my skin look like skin. The only thing I wish they would change is the shade range. light is a bit dark, fair is too light and they dont have more than like 8 shades I think. But, overall it is a great base. I will continue using it, and repurchase.
LOVE! LOVE! LOVE! the IT Cosmetics CC+ cream, it is my favourite everyday foundation/ cc cream for my dry/ combination skin. it smooths over dry patches and leaves you with a lovely healthy and dewy finish. I have now been wearing the cc cream for 3+ years and couldn't recommend it enough.
The IT CC cream, is my find of 2017. I'm so glad that I decided to give it a go. At first i thought the colours wouldn't suit my skin as I'm quite fair, and usually find it hard to get a good match, but it matched perfectly. Also when using the product a little goes a long way. I love the glow that it leaves on the skin, it's a light weight and the best bit it's SPF 50....
Beauty is part of what makes me who I am, it's definitely in my makeup, and when there are beautiful and brilliant base products, like this It cosmetics your skin but better cc cream, it means you can have a beautiful, natural and radiant glow to your makeup routine in no time at all, and that is what makes beauty so powerful and confidence inducing.
I'm usually a foundation girl, especially anything YSL, but there are definitely days when I don't want a full coverage of foundation, yet I don't want to go completely without, so that is where this It cosmetics genius of a product enters the picture. Having tried many disappointing versions of bb and cc creams, I was yet to find one that gave me just enough coverage, glow, wasn't clogging to my pores, and most important of all, matched my fair skin tone perfectly, most of them being too dark or orange in colour. Seemed like a lot to ask, but this It cosmetics tube of cc cream gold ticked all those boxes plus more, with the great skin care bonus of being SPF 50 too.
After my usual double cleanse, serum and moisturiser, plus primer for extra staying power, I dotted a small amount on my forehead, nose, cheeks and chin and blended thoroughly with my fingers, then added more to any areas of redness or blemishes, and blended thoroughly again, and that was all it took for a face that was smooth, even, and with a natural looking radiant glow. The light shade was so perfect for my fair, pale skin tone and the coverage was easily buildable depending on how light or full I wanted the coverage. It lasted all day long until my evening cleanse, with no need for touching up, and the pump applicator was mess free and dispensed the perfect amount for my entire face, so nothing wasted.
I've been using this for months now, every other day when I don't feel like my usual YSL foundation, and because I need so little, a little goes a very long way and the tube is barely half empty. It's affordable, effective, easy to use, shade perfect, induces a mega glow, and has instant and long term results, it is like skin care and makeup rolled into one and has really improved the texture, tone and hydration of my skin each time I use it. My skin is brighter, clearer, more even and less red and dry in places, and has the most natural glow and radiance to it.
Beauty is everything to me, and makes up who I am everyday and in everything I do. Products from brilliant brands like It cosmetics will help give you a huge boost in confidence, power and happiness, and make you feel like an It girl yourself.
I have used a lot of different CC creams, and this one is by far the best! It is so soft and light on the skin whilst still giving a full coverage look. I love that it has SPF 50+ as i know i am protecting my skin and the lightness means it can still breathe. Combined with other products from the IT brand i do my everyday look and it never looks caked on. By far the best brand and best product.
This is the first liquid foundation I have used and the only one that doesn't make my skin feel 'cakey' or oily. I put a tiny amount then rub between two fingers to warm up which makes it glide onto my skin. The one tube has lasted me months and the additional SPF 50+ makes it the perfect daily foundation.
I love love love this cc cream. I purchased this as I was looking for a high SPF product to replace stand alone 50+ SPF sunscreen and I found that this product has amazing coverage and finish and geat sun protection and staying power. This evens my skin tone out nicely and makes my skin look more vibrant than any other cc or bn cream ever has. The addition of a little finishing powder can also make this a flattering matte finish for night time. Will buy it forever! Love love love
I really love the IT CC cream, I don't think I will ever be without it.
The tube with a pump top is the perfect packaging, travel friendly and won't break if you drop it in the bathroom, it's also hygienic and 1-2 pumps is perfect for light to medium coverage.
The formula is silky smooth and easy to work with, I usually apply with a beauty blender or brush, although it still applies well with fingers.
I find the light a good match for my fair skin, I find the coverage lasts all day on my normal to dry skin, absolutely no oxidising! Yay!
I think the added bonus of being SPF 50+ has been great especially during summer.
The formula also boasts some Skincare benefits, which is noted with niacinamide amongst other ingredients.
I can't really think of anything I don't like about the IT cc cream.
I have heard some people say that it is full coverage I find on my uneven skin tone it is more medium, it does a great job evening it out, however some pigmentation peeks through and requires concealing.
Overall I wouldn't hesitate to recommend this product to anyone looking for a new base.
Having heard a lot about the IT Cosmetics CC+ full coverage cream I was eager to try a sample when I visited Sephora Melbourne on a recent trip. I am notorious for being difficult to colour match so I asked for a small sample so I could try it at home before purchasing a full 32mL tube. Nothing annoys me more than buying a foundation which I think is a perfect match only to find that it oxidises or doesn't perform the way I want it to.
Being closer to 50 than 40 I need a moisturising foundation that gives me good coverage without sitting in my fine lines. Not much to ask really :-).
I was surprised to see the colour range was not particularly large and was concerned I would struggle to find my perfect match but I am happy to report the colour Light is perfect for me. After testing the sample for four days I was convinced that this foundation had earned its place in my ever growing foundation collection and promptly purchased the full size. I love the coverage I achieve using my fingers but have found using my Sigma flat top kabuki brush gives me a more flawless finish. Although the foundation has SPF50+ in it I still apply my separate sunscreen to ensure I am fully covered and have found the CC cream applies over it beautifully.
I have dry mature skin and love the more dewy finish this offers me but feel for those who like a more matte finish that this would not suit your requirements. If I am wanting a more matte finish I apply a light dusting of translucent powder over the top and I achieve the matte finish I desire thus proving how versatile this product is.
The IT Cosmetics CC cream has earnt its place in my makeup bag for our upcoming Euopean trip which proves how much I love it. Only my favourite and most hard working products earn a place and I am even considering taking this as my one foundation option where I normally take 3 different ones!
This is a definite winner in my books and I highly recommend you try a sample ASAP.
This product offers a really nice medium coverage whilst still looking natural. It wears nicely throughout the day, however, I wouldn't recommend it to people with particularly oily skin unless they have a good powder to combat the potential shine that may arise after a few hours of wear. The only downside is potentially the smell - it's a very artificial lemon citrus scent that may put some people off, as well as the lack of diversity in the shades on offer.
I really love this foundation, especially for the summer as it has SPF50 physical sunscreen. Initially I didn't like it as I was applying it with my fingers and as it is a full coverage foundation I couldn't move the product around easily but once I used a beauty blender my opinion totally changed!
Using a beauty blender you can get the most beautiful finish that covers absolutely everything without looking heavy or cakey. I have combinations skin and it neither clings to dry patches or is over oily, the formula is perfect.
Wow!!!! This is the most gorgeous product i have ever used as a light base. Feels weightless on my skin and has an ever so slight, but natural shimmer- my daughter says that i am glowing when i wear it. Tried to find it locally, searched all the shops and pharmacies for it and none have heard of it- probably because it is just too good, shhhhhh it's a secret.
This is amazing! I'm currently on my fourth tube, I vary between fair and light, The packaging is great you'll get every last drop, also its a pump which makes life alot easier.
It's multi purpose a thin coat on a "no" make up day, a primer for extra coverage which also can achieved with a powder. You do need a powder for long lasting coverage.
It's an Spf 50 which doesn't irritate my sensitive skin. The smell is strong, but not unpleasant, and disapates once on the skin.
It's a cream consistency and two pumps does it for me. I recommend this to everyone. If you're on the fence about it grab it! IT Cosmetics is one of my favorite brands. So good.
Love love love it. I received a sample of this CC cream in Marie Claires "The Parcel". Top notch product. It covers your imperfections without being overly heavy. Looks fresh all day and stays on your face. A bit expensive unfortunately,
One reason I subscribe to both The Parcel and The Parcel's Ageless beauty boxes is to discover new brands and new favourite products. This CC Cream / foundation hybrid from IT Cosmetics has been a highlight product in my 2016 boxes, and it's a product I'll definitely be buying again and again.
I received this in shade medium, in a 15mls size tube, which proved enough for quite a few uses. With a light olive skintone, shade medium proved a good match for me.
The CC Cream has both a thin, light texture and a lightweight feel on my skin, so I found a little goes a long way with it. Makes the product that much more economical, so I'm a big fan of the texture.
I love how high the SPF50 rating is, there's not too many CC Creams available easily in Australia that have such a high level of UVA/UVB protection. It's ideal for my daytime needs, all year round. I also love how it offers protection without feeling too heavy, greasy, or pore-clogging - frankly some other ones I've tried are just too thick and you can 'feel' it on your skin - not with this one.
I've used it minus a daytime moisturiser, but personally feel the product works better on top of my daytime moisturiser. It gives a natural finish, while evening out skintone and giving me a fresh complexion, and I know that along with the SPF protection, that I'm getting numerous skincare benefits. What a great multi-tasker, it's well worth the investment. Highly recommended.