Juicy Couture

Juicy Couture Viva La Juicy EDP

RRP $59.00

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Juicy Couture Viva La Juicy EDP is an eau de parfum made for any occasion, day or night, when you want to be unforgettable. Find couture in your every day with Viva La Juicy perfume that has a playful, sweet floral fragrance with a delectable dry-down of creamy vanilla caramel and sensual amber. Vibrant berries, sweet honeysuckle and a pucker of mandarin are liquid luxury for the life of every party.

*Average star rating within the product image is based on a Review Crew panel of 50 and is correct as of 14/04/2022.


Juicy Couture Viva La Juicy EDP


57 Reviews

Rating / Reviews

Sweet and feminine

I have been wearing this perfume for years and I will never get tired of it. Viva La Juicy by Juicy Couture is sweet, feminine and fruity which makes for a great combination of scents. The bottle is also so cute too and it adds a nice touch to the vanity. I have not only purchased this for myself but for friends and family too and they all love it. It contains base notes of vanilla, praline, caramel so if you like sweet scents then I would definitely recommend this! It also has floral notes like gardenia, honeysuckle and jasmine as well as fruity notes including mandarin orange and wild berries. When you first spray it you can smell the fruity notes and then the floral notes and sweet notes come through as it dries down. It has warmth to it and I feel like it's the type of perfume I can wear all year round.
Incentivized Review

Absolutely lovely scent

Absolutely adore the subtle fragrance of the EDP , no too sweet but subtle and lingers on the skin for a long time , perfect for every day wear & subtle for a warm summer evening. A little sweet with musky vanilla aromas Every time I wore this fragrance, Someone commented on the beautiful smell , wanting to know what it was I was wearing The perfume bottle is absolutely stunning and looks beautiful sitting in my bathroom vanity I received the product for review and I will definitely repurchase this fragrance….Absolutely love it !
Incentivized Review

A fun and bold fragrance

BEAUTY/Crew Staff Review: BC's Tamara C I absolutely LOVE the Juicy Couture Viva La Juicy EDP. The first time I ever used this perfume was years ago and it has been a regular inclusion on my perfume shelf ever since - so I jumped at the opportunity to be able to trial & review it. Firstly, lets talk about the bottle which is gorgeous, it is a solid chunky glass bottle with a clear plastic lid that looks like it is crystal cut. The front of the bottle has the gold 'Juicy' emblem and there is a bright pink bow to finish it off (complete with hanging embellishments). This one is bold and beautiful! The fragrance is sweet and floral. It lingers enough to make sure everyone around you can smell it, and the fragrance remains long enough that you don't need to reapply too often.
Incentivized Review

Feminine, fruity and fun

Deliciously fruity and fun. One spray of the The Juicy Couture Viva La Juicy EDP took me back to the heady days of my youth. While bright and floral, the hint of amber gives it a more elevated scent. I felt very feminine wearing it and can imagine wearing it for summer daytime date. A little scent goes a long way, and mine lasted all day. I do make sure to moisturise before using perfume as that makes the scent last longer. The packaging also felt quite premium. A nice weighty glass and a generous 100ml for just under $60. This would make a great gift and also a fun decorative parfum for home or the office.
Incentivized Review

Sweet and long lasting

Juicy Couture Viva La Juicy is definitely bright and loud both inside and outside. The scent is on the sweet side with vanilla and caramel being the base. I prefer a fresh and light scent during the day as a sweet one may be a little overpowering to myself and others around so this is not something I would wear to the office. However, it's a very playful and feminine fragrance to wear at night for dinner or drinks. It's long lasting and can definitely I'm taking off one star as it is not a scent I could wear from day to night.
Incentivized Review

Daily perfume go to!!

Such a pretty perfume, both in vanity presence and scent. Light floral and everlasting, I was quite surprised this perfume out lasts my regular go too that cost me 3 x the price. Initially I found the scent quite over powering but since adjusting to the concentrated smell I adore it. It's a beautifully affordable perfume for even the most budget beauties and I feel zero guilt spritzing daily. The bottle is absolutely stunning and has made for gorgeous addition to my bathroom vanity. Do yourself a favour and go buy this perfume
Incentivized Review

Nice and subtle

Always been curious about the Juicy Couture fragrances but never actually owned one. I always thought that they will be cheap and not very pleasant. I was sooooo wrong! I have been on hunt for a new perfume that I can make my “own”. I have lot of perfumes because I get bored and like to try new things and this one has been my first go to perfume since I got it. I really love it! It’s nice and subtle and not overpowering like some other perfumes can be. I am yet to figure out if it requires reapplication during the day or not. Beautiful perfume! Would definitely consider testing out rest of the Juicy Couture range.
Incentivized Review

Juicy perfume

This has to be barbies signature scent. A mix of with Pink Sugar or Fantasy, but as soon as this hits your skin.. this is what Barbie smells like! Or I would think It does It's so painfully girly, but so elegant and an extremely well composed perfume. Recieved this perfume as I gift yesterday! Can definitely smell the musky notes in this perfume, Definitely a floral and musky perfume The staying power was probably 7 to 10 hours and it lingered only my skin Was getting compliments from my work colleagues many of the women that were complementing me were older women The bottle and packaging is absolutely delightful! One of the most beautiful perfume bottles I have ever seen It definitely represents my personality! I love the silky bow at the front and the lid of the perfume is literally a diamond.
Incentivized Review

Just love its sweet and playful

Love Juicy Couture Viva La Juicy, its sweet and playful with out being overpowering. I have other Juicy Couture fragrances and I think this one is my favorite. My husband has commented that he likes the fragrance that its not to overpowering as some give him a headache. The packaging was eye catching and I loved it, bright pink box and then the bottle its self is gorgeous that its displayed on my dresser. I would recommend to anyone that likes light, sweet playful fragrance, I will be using this for a long time.
Incentivized Review

I’m impressed

I would definitely recommend this perfume! I was already excited to try it as soon as I saw the packaging. The packaging looks so beautiful and sophisticated, and the fragrance just smells lovely and amazing!! You can never fail to impress when wearing this perfume. You would get compliments as well. The fragrance is pleasant and not strong smelling. It is long lasting so you would be smelling fresh and sweet for at least 5 hours. This would now be one of my favourite perfumes to wear for everyday or special occasion use. You can’t go wrong by using Juicy Couture’s Viva La Juicy perfume.
Incentivized Review

Fresh and sweet

This is my first time trying this product and isn't a typical scent I would be drawn to however, it does have a beautiful l fresh scent. it’s a sweet and long lasting. I have been wearing the scent to work each day and I feel it really does last the full day and I have got quite a few compliments from it! I personally don't like the packaging. It certainly suits the brand and name but isn't a style that I like. The style of bottle is elegant and feel the bow etc creates a cluttered look where the more simple bottles such as Daisy are easy on the eye and suit a minimalist bathroom. But besides from the look, I do appreciate the scent which is the most important part. Whilst I wouldn’t repurchase, if you like a sweet everyday scent Viva La Juicy is perfect for everyday wear.
Incentivized Review


Was so happy to receive this scent to try, I was very impressed! Packaging: it really is such a beautiful bottle. Looks amazing on a dressing table or nightstand. The pink bow is a lovely touch and has the juice couture key rings as well, yet none of this gets in the way when taking off the cap to spray. Scent: definitely smells like a more expensive perfume. A juicy scent pardon the pun with sweet flowers and fruits. However I did find it’s not incredibly unique a smell. It’s somewhat similar to other perfumes of this price range and has that undertone I find in cheaper celebrity perfumes. However this is indeed a less expensive perfume so I don’t really mind. Wearability: this is a great everyday scent as it’s not too overpowering, really nice to wear to work or in a day to day basis. I did however find it does wear off by the end of the day. Probably the kind of scent that lasts about half a day so would be a good occasion scent as well. Overall: felt honoured to receive this, makes you feel so special and would definitely buy it again!
Incentivized Review

Great fruity, fun, summer perfume!

I really like this perfume. It is not as fruity and sweet as my usual scents being perfumes like Miss Dior Blooming Bouquet, Coco Chanel Mademoiselle and Forever by Mariah Carey. However I find it a really great balance of fruity with caramel notes and white floral. Reminds me of spring and summer! If any of those perfumes you enjoy you will love this one as well! My partner gets migraines from most perfumes and I'm always happy to find ones that won't have that affect and the Viva La Juicy doesn't! Its light enough to be worn day or night and would make a perfect first date perfume I think with its bright and youthful scent! I found the scent lasted all day and into the evening only needing to be topped up on the rare occasion. The bottle is quite clunky and large and is my least favourite feature of the perfume however that is just my taste for when I have my perfume on display. I do think it's a great perfume for the price therefore the bottle comes as it does. Overall I love the perfume and will wear it day or night! If you are looking for a sweet youthful scent without being sickly sweet this is the one for you!
Incentivized Review


Absolutely love this fragragrance. My partner is in love with it and so is my 4 year old. He wakes up every morning and sprays it on his clothes, I had to hide it from him. Very feminine, sweet but not sickly. Sophisticated enough to wear for a night out. I can smell it on the clothes the next day but I feel it doesn’t last as long on the skin. It lasts long enough for the day at work etc. The packaging is my favourite. So extra, so pretty and well made. Have always wanted to try this and glad to finally get the opportunity to. It has not dissapointed and a new fave. I will definetly repurchase in the future. Thank you beauty crew!
Incentivized Review

Young and sweet scent

This fragrance is more on the sweeter side, so it would suit young girls or who wants to feel young best. To me, the blend of fresh and floral scents makes it nice to wear during the day. As for the scent, I smell vanilla, musk, pineapple, berry, woods, amber. I feel it does smelling like marshmallows and campfire. It's sweet, but not sickening and not overpowering. Surprisingly, I absolutely love it. It isn't strong from the start, but it clings and lingers. I'm impressed. There's also hint of jasmine at the end of it. The packaging is really cute as well as it comes with a cute little bow. The perfume does linger forever and stay strong throughout the day. With the price, I feel it is worth trying and the best thing is that it can be easily repurchase.
Incentivized Review

Super happy

I'm normally quite picky when it comes to fragrances, however I was surprised to find that I really liked this one! I would describe the scent as quite fresh, sweet and fruity. I found it to last several hours after spraying on my skin, possibly around 6-8hrs, which is a decent amount of time by my standards! My loved ones complimented the scent whenever I was wearing it as well. As for the packaging of the perfume, the box looks fun and visually pleasing to me. I didn't like the look of the gold chains and pink bow - I thought they both looked a bit 'tacky'. In my opinion, if the bow was smaller and a lighter shade of pink, and the gold chains were smaller and more 'dainty' looking, then the bottle would look a lot better. Overall the look of the bottle is still quite nice. I would definitely recommend this fragrance to others, and I think it would be best suited to young women in their 20s. I have never tried any Juicy Couture fragrances before but I would be open to trying their other fragrances. I will continue to wear this scent and would definitely consider repurchasing it once it runs out.
Incentivized Review

Relive your youthful days!

RECENTLY IVE BEEN LUCKY enough to try a lot of new fragrances- especially as my collection was running low! The most recent I’ve tried is Juicy Couture’s Viva La Juicy @juicycouture. This is a fragrance that has been around for many years (released in 2008 and has attained a cult like status) but was oddly not one I had ever tried- surprising because I adore the very on brand packaging with its bright fuschia bow and gold hardware- and I often buy products because of the packaging! This is a fun sweet fragrance that is best described as a gourmand fruity floral with Top notes of Wild berries and Mandarin Orange; middle notes of Gardenia, Honeysuckle and Jasmine and finally base notes of Caramel, Praline, Vanilla, Amber and Sandalwood. It’s a lovely scent although not the most long wearing I have in my fragrance wardrobe. The bottle is a generous 100ml EDP and is quite reasonably priced around $60 depending where you purchase it. This is actually a scent I probably would have worn when I was younger but I think as I’m older, I prefer different scents. I do think it’s quite seasonally friendly though and definitely one I’ll spritz when I want to feel that youthful exuberance! It would definitely make a wonderful gift
Incentivized Review

Sweet and fresh perfume

I have to be honest, this is not a perfume I would have bought for myself. But, after using it over the last week I can safely say that is no longer the case! I was nervous it would be too sickly sweet but I can’t get enough of the fragrance. It balances a sweet scent with a freshness that makes it perfect for every day use. I find it lasts throughout the day without being overwhelmingly strong. I do tend to top up if I am going out again at night. I’ve really enjoyed using this perfume and can definitely see myself buying it again. My partner also notices every time I wear it and he always gives me compliments.
Incentivized Review

WOW! This surprised me!

WOW this really surprised me. I hadn't really heard much about La Juicy prior to trilling this product but I'm really impressed... This fragrance is a lovely mix of sweet and light at oozes sexuality and made me feel very feminine and alive. The bottle is just just awesome and very luxurious, you really value like there's value for money here, plus there's so much fragrance so you certainly feel like you;re getting bang for your buck. It lasted all day long and I had many people commenting how great I smelled so that put a big smile on my face. Overall I just LOVED this fragrance it smelt great, lasted all day, was super sexy and I just felt there was huge value for money. I'm a big fan!
Incentivized Review

Sweet, light musky every day scent.

I must admit this wasn't usually a brand i would be drawn to when purchasing perfume as sometimes i find their branding rather garish, and this has the big pink blow and gold bling chain hanging around its bottle neck true to the colourful fun brand they are. However i really enjoyed the scent and was pleasantly surprised. I wore it daily as my every day scent and felt that it really lasted and i got a few comments on my perfume even hours after applying. Smell is sweet with a light musk that makes you feel warm. Its not too overpowering and I found it a feminine and fun scent that made me feel good whilst wearing it.