My husband swears by this product. L'Oréal products are a huge hit in our household, I love them and this erase wrinkles is a great moisturising product for a more mature man. The handy pump is easy to use and makes no mess and it's small enough for a gym bag to reapply after a shower for hydration. The consistency is smooth and not too thick and feels nice and light to wear. This product minimises fine lines and pores and comes at a great price so is great value for money, I highly recommend this product, a great anti ageing moisturiser for men. Great product