6 reasons to add Marc Jacobs’ Daisy to your fragrance wardrobe

It’s love at first whiff

First launched almost ten years ago in 2007, Marc Jacobs’ famed fragrance Daisy has shaken up the beauty industry and has even evolved with more best-selling fragrances, a la Daisy Eau So Fresh and Daisy Dream. Look no further if you’re on the hunt for a new spritz; here are some reasons to add these fragrances to cart immediately.

It’s a fashion-forward fragrance

Envisaged by Marc Jacobs, one of the greatest contemporary fashion designers of our time, Daisy has been around for almost a decade. Excitingly, the scent still remains relevant as ever (and not at all dated), just like Marc Jacobs’ designs.

It’s a cult fragrance

Not only is it a top-seller across the country, it’s even evolved into many more incarnations, including Eau So Fresh, Daisy Dream, and Dot… just to name a few.

The scent is created by a legend

The reason why we love this scent is because it smells absolutely divine upon first spritz, right through to the last few hours of wear. It’s important to note that the juice of Daisy was created by perfume-legend Alberto Morillas, who is the man who also designed the smell of Kenzo Flower, Giorgio Armani’s Acqua di Gio and CK One.

There’s one to suit every mood and occasion

Here’s a cheat sheet on which fragrance to choose. The original Daisy fragrance is an absolute classic and must-have that suits any event; Daisy Eau So Fresh is a fruity-floral blend that is great for day-wear; whereas Daisy Dream smells light and airy, and therefore is perfect to pair with no-makeup days on the weekend.

It’ll do more than dress up your desk

Sure, the bottles are incredibly chic, but did know you that Marc Jacobs’ Daisy has even won the prestigious title of ‘Packaging of the Year’ at the FiFi Awards in 2008? And almost ten years on, it still stands out on counters.

It makes you feel good

From the daisy-clad packaging to the clever blend of fruits and florals, this is a spritz that is sure to lift your mood and make you feel absolutely elated.

Main image credit: Edward Urrutia

Iantha is BEAUTYcrew's Beauty Editor, and has been part of the team since the site launched in 2016. Besides pinot noir, she has a healthy obsession with fake tan smell, wispy false lashes and CND Shellac in the shade Romantique. Her words and styling can also be found in previous issues of SHOP Til You Drop, Cosmopolitan and Women’s Health.