This season’s hottest hair colour trend is snack-themed

This Season’s Hottest Hair Colour Trend: Snack-Themed Shades

Yep, they’re as enticing as they sound

Beauty Crew Beauty Editor / August 15 2023

Reese Witherspoon

On the menu: Biscuit blonde

Creamy and golden, this delicious hair colour features both warm and cool tones that can instantly brighten up warmer complexions. In the chair, ask for “a full head of fine foils with a dropped root (they’re usually staggered and start an inch from your roots), along with some balayage sections for extra depth,” says Jordan Hone, Director of Sloans North Sydney and L’Oréal Professionnel Guest Artist. 

Good to know: This hair colour looks best when it’s regularly styled with a hot tool. “A loose wave allows natural light to hit different areas of the hair and in turn, it can help the tones shine through,” Hone explains. It’s also a colour that can be quite technical to achieve, so expect to sit for a few hours in the salon. 

Serve it with:

Kérastase Masque Ultra-Violet Anti-Brass Blonde Perfecting Violet Masque: Use once a week to increase manageability and knock out any orange undertones. 

Aveda Wooden Mini Paddle Brush: This must-have tool helps distribute oils from root to tip to improve shine overall. 

Cloud Nine The Original Wand: The conical shape allows you to create soft waves that don’t look too structured. 

Kérastase Masque Ultra-Violet Anti-Brass Blonde Perfecting Violet Masque

Aveda Wooden Mini Paddle Brush

Cloud Nine The Original Wand

Sara Sampaio

On the menu: Chocolate cake brunette

This season sees the brunette colour move away from having ashy undertones and make its way towards a more vibrant hue that shows off warm accents, just like yummy, fudgey swirls of icing. “Ask for balayage highlights that can add a touch of brightness to your deep brown hair,” explains Hone. “This colour is all about decadence and is perfect for golden skin tones.” 

Good to know: Hate visiting the hairdresser? You’re in luck. “This is a low-maintenance colour that just needs to be touched up every six to 10 weeks, and you can wash and wear, meaning minimal styling time (just make sure you keep your hair hydrated with good quality at-home care products),” advises Hone. 

Serve it with:

TONI&GUY Blue Shampoo: It boosts shine and prevents brunette hair from colour-fading. 

L'Oréal Professionnel Serie Expert Nutrifier Conditioner: It’s infused with coconut oil to seriously soften and hydrate dry locks. 

Joico Defy Damage Protecting Shield: This mist melts into hair and can protect it from environmental and heat damage.

TONI&GUY Blue Shampoo

L'Oréal Professionnel Serie Expert Nutrifier Conditioner

Joico Defy Damage Protecting Shield

On the menu: Cream soda blonde 

Don’t worry, it’s not as shocking as you think. “This delectable colour is a more neutral take on a warm blonde and contains mahogany brown and gold tones,” explains Hone. “It’s also a versatile shade that creates a glow around the face and is the perfect colour for a cool blonde to transition to a warmer spectrum.” 

Good to know: The best thing about this blonde colour is that it won’t cost you an arm and a leg to maintain. “Expect to be back in the salon every eight weeks to three months,” says Hone. Plus, we think this low-key hair colour looks just as pretty slicked back in a ponytail as it does styled out. 

Serve it with:

Schwarzkopf Professional Hyaluronic Moisture Kick Micellar Shampoo: This shampoo refreshes and deep cleans without stripping your scalp of much-needed moisture. 

Wella System Professional LuxeOil Cream Elixir: Smooth this onto damp hair to eliminate fly-aways and speed up blow-dry time. 

R+Co Neon Lights Dry Oil Spray: Mist this all over dry hair to up the glow factor of your coloured hair.

Schwarzkopf Professional Hyaluronic Moisture Kick Micellar Shampoo

Wella System Professional LuxeOil Cream Elixir

R+Co Neon Lights Dry Oil Spray

Hailey Bieber

On the menu: Fairy floss pink 

We’ve seen this pretty colour make waves on the red carpet, and this snackable shade works perfectly IRL, too. “The trick to a good fairy floss pink hair colour is one that boasts a variety of deep and light tones mixed together,” explains Hone. “Light skin tones should opt for a lighter pastel pink tone, whereas medium to dark skin can experiment with darker pink hair colours.”

Good to know: It’s a high-commitment colour that requires some serious prep, especially if you’ve got black or brown hair. “If you have dark hair, your stylist will need to pre-lighten your hair over several visits, which can be achieved with foils,” explains Hone. “It’s a financial investment; expect to come back to the salon every three to four weeks.” As for at-home styling, “dry your hair straight, then use an iron to create soft bends in the hair,” says Hone. Effortless and chic, we like it.  

Serve it with:

Kevin.Murphy Re-Pair.Me Wash: Pea and silk proteins strengthen hair without weighing it down. 

ghd platinum+: This lightweight hair tool is super versatile and can heat up in as little as 20 seconds. 

Marc Anthony Dream Big Volume: Sprinkle this into roots and ruffle with fingertips to add grit and build texture. 

Kevin.Murphy Re-Pair.Me Wash

ghd platinum+

Marc Anthony Dream Big Volume

If you’re looking to freshen up the length of your hair, check out our guide to achieving this winter’s hottest haircut. 

Would you try any of these hair colours? Which one would you pick and why? Tell us in the comments below. 

Image credits: Getty

How often should you really be washing your hair? Find out more on this episode of Get Lippy: 

Iantha is BEAUTYcrew's Beauty Editor, and has been part of the team since the site launched in 2016. Besides pinky-nude nail polish and wispy false lashes, she has a healthy obsession with face masks and skin care ingredients. Her previous work can be found in Virgin Australia Voyeur, Women's Health, and SHOP Til You Drop.