These were the 10 most searched beauty trends of 2020
From pared back to eclectic
By Briar Clark
BEAUTYcrew Beauty Editor / November 27 2020
According to Trendalytics’ latest Fashion Month report, this year’s most searched beauty trends have reflected a desire to pare back on the unnecessary and the frivolous. From nail art featuring protective symbols to low fuss hair and fresh, glowing skin, 2020 has shown that in times of chaos people tend to gravitate to a more natural and authentic expression of beauty.
Cece Lee, chief executive officer of Trendalytics said of their Fashion Month findings, “In terms of the practicality of looks, a lot of that was purely from a logistics perspective: you can’t have people near each other for extended periods of time backstage.”
“Also, too extreme looks can feel a little tone-deaf right now. In a normal environment, it’s totally fine. But in the midst of this year, it’s maybe not OK to be like, ‘look at my unicorn makeup.’ Especially with women leaving the workforce in droves.”
With that being said, here are the beauty trends that did resonate with the world, to become the top 10 most searched beauty trends of 2020:
Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.